A REGIONAL institution aims to hit the back of the net with a long-term scheme to help the Sir Bobby Robson Foundation.

Newcastle Building Society (NBS) has launched the special Sir Bobby Robson Foundation ISA, which will give an additional cash donation, for every pound invested by customers, to the charity.

The company, with more branches in the North East than any other building society, has unveiled this partnership to mark the Foundation’s fourth anniversary.

Not only is the product a ‘Best Buy’ in the marketplace, it is also the first of its type and is the Foundation’s first financial product partnership, which Sir Bobby’s widow, Lady Elsie Robson, is delighted about:

“It was a great pleasure to help launch this new account and we’re grateful to the Newcastle for thinking of the Sir Bobby Robson Foundation.

“It’s a very creative way of helping the charity and we will ensure every penny donated is spent wisely.

“We’ve just celebrated the Foundation’s fourth anniversary and receiving support from an organisation with a heritage like the Newcastle Building Society is a marvellous present. My husband would have been as proud as punch with this fitting gesture.”

Jim Willens, NBS’ Chief Executive, said: “Before launching the account, customer research was undertaken, which indicated that they would like us to support charities linked to health and old age. As such, the Sir Bobby Robson Foundation is a great fit with the Society as it is a cancer research charity, which raises money to fund the early detection and treatment of cancer.

“In addition, whilst having a strong presence nationally, the charity also has a focus on the same heartland (North East and Cumbria) as the Society. As a regional organisation, the support we provide to the communities in which we operate is a crucial element to our business strategy. Our product allows people to save tax-free while helping a good cause. We’re really looking forward to the support we aim to bring to the Foundation as a result of this partnership, which we hope will be a long-term fixture.”

About The Sir Bobby Robson Foundation

The Sir Bobby Robson Foundation funds projects within the Newcastle upon Tyne Hospitals NHS Foundation Trust. As well as benefiting cancer patients from across the north east and Cumbria it also significantly contributes to the global fight against the disease. The Foundation’s work includes the clinical trials of drugs at the Sir Bobby Robson Cancer Trials Research Centre at the Northern Centre for Cancer Care in Newcastle.

 

The charity has equipped the Sir Bobby Robson Cancer Trials Research Centre and funded a specialist clinical research nurse and research doctor within the Centre. More than 1,000 patients have been treated on clinical trials since the Sir Bobby Centre opened in February 2009 and an additional 1,000 patients have been enrolled in other research studies, studying the biology and genetics of cancer to help develop and improve treatments.