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Renaming Of St.James’ Park Raised By MPs

10 years ago

An Early day Motion has been put forward at Westminster, supported in the main by local MPs but also including the character that is Dennis Skinner, the full list: Ian Mearns, Pat Glass, Ian Lavery, Catherine McKinnell, Chi Onwurah, Nick Brown, Mary Glindon, Dave Anderson, Stephen Hepburn, Alex Cunningham and Dennis Skinner:

Newcastle United and the renaming of St James’ Park

That this House deeply regrets the decision to rebrand the historic home of Newcastle United Football Club, St James’ Park; condemns the corporate vandalism perpetrated by the clubs owners in removing the name “St James’ Park” from the stadium; warmly endorses the now famous front page banner headline of the local Evening Chronicle ‘St James’ Park and Always Will Be’; notes that the Chief Executive of Newcastle’s new shirt sponsor, Virgin Money has added her concerns about the rebranding and hopes that others will follow her example; notes that Newcastle City Council have debated and agreed a motion stating that the Council have no plans to change any way-finding signs which bear the name St James’ Park, rather than the name of Mike Ashley’s business; and urges Mike Ashley the owner of Newcastle United to reconsider his decision.

Much like the ‘St.James’ Park’ paintwork this is simply symbolic but just as the city council have done, it puts another marker down in the sand that the owner of Newcastle United is at odds with the community who are basically the football club, or the moral ‘owners’ if you want to put it that way.

As to whether Mike Ashley will ‘reconsider’, well based on the last few years I would doubt very much if the feelings of MPs, Councillors, or indeed Fans, were anywhere on his radar.

One bizarre aspect of all this is that if there is to be anybody actually paying some money into Newcastle United in return for naming rights, then Mike Ashley could rake in cash in return for the stadium becoming…St.James’ Park again, with some marketing experts arguing that would be the only beneficial route for any brand wanting to get involved.

I believe though that the smart money will be on S***** D***** remaining for some considerable time because this ‘temporary’ free sponsorship deal (to tease a paying one in…..allegedly) is one that will just keep on giving and giving in Mike Ashley’s eyes.


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