Get your daily update and weekly newsletter by signing up today!


NUFC St.James’ Park – Heads Ashley Wins, Tails Fans Lose

10 years ago

The removal of the final St.James’ Park lettering on Barrack Road was a sad kind of last rites on this whole sorry tale.

Unfortunately, we have now moved into a kind of pantomime period where Mike Ashley is pulling all the strings.

The first daubing of ‘St James…’ (before the cops turned up) was a symbolic mark of defiance on behalf of the fans but now a copycat paintbrush attack will pretty much certainly be only the second in a long line of subsequent ones.

My fear is that paint brushes will be the new bed sheets.

Sky’s David Craig turning up on a daily basis to interview the latest artist about his work.

What fans must understand is that each new paintbrush attack helps Mike Ashley, the story goes all around the media and tinternet with almost all of them mentioning that other name as well as St.James’ Park.

I understand many genuine fans would be tempted to follow these pioneers with their paint brushes but the other angle is that I don’t really want our beloved St.James’ Park covered in graffiti. As sure as night follows day we will eventually end up with the paint attacks moving into personal attacks on Ashley and all kinds of playground language used as well as numerous spelling mistakes. It might not be as sexy but I’d much rather people were writing to the BBC and others demanding they use ‘St.James’ Park’. That would annoy Ashley a whole lot more.

By having St.James’ Park covered in his S***** D***** graffiti, Mike Ashley isn’t aiming to sell more cheap trackie bottoms in the toon. As John Hall said when he sold his shares to Ashley, he understood that the new owner was looking to use buying Newcastle United in order to expand his core businesses into new markets.

By which, I think rather than the Haymarket or Bigg Market he was possibly looking at China, India, the Far East and so on.

One way or another; Newcastle United, Mike Ashley, St.James’ Park and S***** D*****have never been out of the news since the Halls and Shepherds took their money and ran.

You may have noticed that the latest figures show S***** D***** is booming with Ashley personally entitled to an alleged £16m bonus, all publicity could very well be good publicity when you are aiming at a global market.


If you would like to feature on The Mag, submit your article to [email protected]

Have your say

© 2022 The Mag. All Rights Reserved. Design & Build by Mediaworks