Sky Sports revealed in June that last season there had been a 14% fall in viewing of Premier League matches on Sky Sports live TV channels.

When explaining the drop in viewers, the broadcaster (see below) pointed to the relegation of ‘big club’ Newcastle as one of the factors that had hit their figures.

Today (Thursday 6 July) we have seen the initial couple of months of Premier League live TV games released and what do you know…

Sky Sports have chosen to screen more Newcastle matches than any other club in this release up to 1 October 2017, five of the opening seven NUFC Premier League matches will be shown on Sky Sports, with the next highest for a club being four.

Matches at home to Tottenham and Liverpool were always bankers considering the opposition BUT away games at Swansea, Brighton and Huddersfield wouldn’t normally be at the top of the tree to be shown when facing any club.

In these opening set of TV games, only Newcastle’s home matches (see all scheduled live TV games for Sky Sports and BT Sport below) with West Ham and Stoke have been spared.

When including BT Sport (as well as Sky Sports) Arsenal are shown one more time (six out of seven) than Newcastle but only four of the Gunners’ games are on Sky Sports, with Liverpool, Man City, Man Utd and Tottenham also having at least one of their five TV games shown on BT Sport.

Number of times Premier League clubs selected for live TV (both BT Sport and Sky Sports) up to and including 1 October 2017:

6 Arsenal

2 Bournemouth

4 Brighton

2 Burnley

3 Chelsea

2 Crystal Palace

3 Everton

3 Huddersfield

3 Leicester City

5 Liverpool

5 Manchester City

5 Manchester United

5 Newcastle United

1 Southampton

3 Stoke

3 Swansea

5 Tottenham

1 Watford

2 West Brom

3 West Ham

The Mag – 12 June 2017:

The Financial Times have revealed that in the season just gone the average viewing of Premier League matches on Sky Sports live TV channels fell by 14%, the biggest fall they have ever recorded.

Sky Sports spent a total of £4.2bn to show 126 Premier League games per season up to and including 2018/19.

The Financial Times also revealed that broadcasters had admitted losing Newcastle United was a big blow to Premier League viewing figures:

‘Sky said the dip in the average numbers — the worst since Barb established its current audience measurement methods in 2010 — was partly explained by the new rights deal that gave it 10 additional matches featuring smaller, less popular teams.

The European pay-TV group added that the relegation of big clubs such as Newcastle and Aston Villa in the previous season hit viewing, as did live coverage of the Rio Olympic Games on the BBC in August. At one stage in the autumn, average viewing was down by as much as 19 per cent.’

The full list of Premier League Live TV Games is listed below, with the five Newcastle matches highlighted.

The first 2017/18 Premier League matches to be selected for live broadcast in the United Kingdom have been announced.

Friday 11 August

7.45pm Arsenal v Leicester City (Sky Sports)

Saturday 12 August

12.30pm Watford v Liverpool (Sky Sports)

5.30pm Brighton & Hove Albion v Manchester City (BT Sport)

Sunday 13 August

1.30pm Newcastle United v Tottenham Hotspur (Sky Sports)

4pm Manchester United v West Ham United (Sky Sports)

Saturday 19 August

12.30pm Swansea City v Manchester United (Sky Sports)

5.30pm Stoke City v Arsenal (BT Sport)

Sunday 20 August

1.30pm Huddersfield Town v Newcastle United (Sky Sports)

4pm Tottenham Hotspur v Chelsea (Sky Sports)

Monday 21 August

8pm Manchester City v Everton (Sky Sports)

Saturday 26 August

12.30pm AFC Bournemouth v Manchester City (Sky Sports)

5.30pm Manchester United v Leicester City (BT Sport)

Sunday 27 August

1.30pm West Bromwich Albion v Stoke City (Sky Sports)

4pm Liverpool v Arsenal (Sky Sports)

Saturday 9 September

12.30pm Manchester City v Liverpool (Sky Sports)

5.30pm Stoke City v Manchester United (BT Sport)

Sunday 10 September

1.30pm Burnley v Crystal Palace (Sky Sports)

4pm Swansea City v Newcastle United (Sky Sports)

Monday 11 September

8pm West Ham United v Huddersfield Town (Sky Sports)

Friday 15 September

8pm AFC Bournemouth v Brighton & Hove Albion (Sky Sports)

Saturday 16 September

12.30pm Crystal Palace v Southampton (Sky Sports)

5.30pm Tottenham Hotspur v Swansea City (BT Sport)

Sunday 17 September

1.30pm Chelsea v Arsenal (Sky Sports)

4pm Manchester United v Everton (Sky Sports)

Saturday 23 September

12.30pm West Ham United v Tottenham Hotspur (Sky Sports)

5.30pm Leicester City v Liverpool (BT Sport)

Sunday 24 September

4pm Brighton & Hove Albion v Newcastle United (Sky Sports)

Monday 25 September

8pm Arsenal v West Bromwich Albion (Sky Sports)

Saturday 30 September

12.30pm Huddersfield Town v Tottenham Hotspur (Sky Sports)

5.30pm Chelsea v Manchester City (BT Sport)

Sunday 1 October

Midday Arsenal v Brighton & Hove Albion (BT Sport)

2.15pm Everton v Burnley (Sky Sports)

4.30pm Newcastle United v Liverpool (Sky Sports)



  • MichaelMaximusMoose

    Back in the day viewers all over the shop tuned in to watch the Mighty Toon as our kid calls them as we were most peoples 2nd team & we played football the way it should be played
    now it`s a case of them watching in the hope Fatso`s delusional Geordie`s are shafted
    it`s a funny old game

    • Clarko

      You have managed to turn Sky’s Premier League schedule announcement into an attack on Mike Ashley. Obsessed.

      • Steve Smith

        He’s not far wrong though. It’s a perfect storm of us being a big team, a newly promoted team that is likely to concede goals, and then the fact that the media likes to see us struggle more than most other clubs – Ashley does make us an easy target.

        • Clarko

          Firstly, you missed the point and secondly, you’re doing the exact same thing he does, read your comment back, you talk about Newcastle being a “big club”, make a prediction that we will “concede goals” (really?), entertain the conspiracy theory that the media like to see us “struggle” and then, simply by using a “-“, link all that back to Ashley. Pathetic.

          • Steve Smith

            Give your head a shake. A view different to your own isn’t automatically pathetic. You’ll be labelling your own dogma as “progressive” next…

            That aside I read my comment back. My points aren’t emotional drivel. They’re based on sound logic.

            We are a big club. We are comparatively wealthy compared to most. Have bigger crowds than most. Have plenty of history (albeit with no recent “major” trophies) and the media (including social) talks about us a lot.

            We finished 21st in the football league pyramid. We will be playing only those teams who are in the top 20 (next season). 17 of those finished higher than us. You’re in cuckoo land if you dispute that we are going to be seen as underdogs in a lot of our games.

            The media does like to see us struggle. Listen to the sounesses of the world. They get the boot in at every opportunity and the media offer them platforms to do so. They continually perpetuate the idea of the “deluded geordie” and this never gets called out, at least not in any meaningful way as if you travel 50 or 60 miles on any direction, that is exactly the prevalent thought of the majority of people who follow football.

            Would all of the above be true without mike Ashley? Possibly. But one thing is for certain, and that is Joe public is hardly going to feel sorry for anything associated with a guy who is constantly witch hunted by politicians, media, and anybody else looking for a quick payday.

          • Clarko

            Again, absolute stupidity, you missed the point a second time. I didn’t say Newcastle were not a “big club”, I didn’t say Newcastle wouldn’t be “underdogs” next season, straw man. First four paragraphs are pointless.

            You think that the media likes “to see us struggle” just so they can “get the boot in”, or maybe they just like the clicks and the money generated by angry Newcastle fans, just throwing that out there.

            Conveniently you have blamed all of the above on Mike Ashley, he is the reason that we’re a “big club”, he is the reason we’re “underdogs”, he is the reason the media likes to see Newcastle “stuggle” and he is the reason people think Geordies are “deluded”. No.

          • Clarko

            First four paragraphs are pointless drivel. I didn’t say Newcastle were not a “big club” and I didn’t say Newcastle wouldn’t be “underdogs” next season, straw man.

            You think that the media likes “to see us struggle” just so they can “get the boot in”, or maybe they just like the clicks generated by Newcastle.

            Conveniently you have blamed all of the above on Mike Ashley, he is the reason that we’re a “big club”, he is the reason we’re “underdogs”, he is the reason the media likes to see Newcastle “struggle” and he is the reason people think Geordies are “deluded”. No.

      • Cuh736

        Don’t bother yourself with this one

  • Jimblag23

    The wording of this article is a bit cringeworthy.

  • rickyd

    That list says arsenal’s got more games than us lol

  • Wor Lass

    I`m surprised you didn`t turn this list into a league table – we`d be equal 2nd with some really big clubs.

  • Steve Pearce

    Great! Hassle-free streaming on free sites and a fortune saved by not going to the bar to watch matches!

  • Mal

    As usual no consideration of supporters. I’m sure those living in the north east will thank Sky for the 4pm Sunday kos at Swansea and Brighton.

  • Thefootballerwhocouldfly

    Think of the money Ashley will receive but not spend….