Fair to say that Sunderland fans think that the world is working completely against them these days.

Only 12 months ago the mackems were celebrating yet another wafer thin escape from relegation, thanks to the gift of four points from Newcastle and the fact that despite not even reaching 40 points, Sunderland still stayed up.

Newcastle going down with not even Rafa Benitez able to save the Magpies, Sunderland fans were happy to shout the odds.

However, after once again proving themselves one of the worst teams ever to grace the Premier League, Sunderland are back in the Championship and looking to have next to no hope of bouncing straight back like their neighbours have just done.

The latest injustice visited on the Sunderland fans is this shocking new home strip, red and white stripes never look good to me anyway but I can see why the mackems might be getting a little upset with this one!

Especially when Newcastle have came up with their best design in a while, despite the sponsor logo’s best efforts.

Comments from Sunderland fans via the Mackem Ready To Go message board:

‘As it will look pink from a distance, it will blend in with the empty seats next season…’

‘The football strip equivalent of calling an early election…’

‘Well that’s hideous. Looks like a barbershop choir. They’ll have straw hats next.’

‘Worst strip in living memory.’

‘Cant beat a bit of Bully.’

‘We have no players, no manager, no money and no hope and the club is using a sunday league team to model a kit with a dramatic slogan about our future.

Why are they using a sunday league side in a marketing campaign with a heavy focus on the clubs future? They couldn’t even get a player who will be part of our future at the club to wear it?’

‘It sums up the current climate at the club, amateur incompetent idiots.’

sunderland fans

‘I don’t like it but understand why the back is all one colour. It’s a new premier league regulation this year and at the time the shirt was planned/designed we were a premier league club so the club/adidas are hardly going to pay to design/make a second one in case we got relegated.’

‘Its an absolute shocker it sums up everything about the club that they thought it was acceptable.’

‘Whoever signed it off should be sacked it just looks amateurish and screams lower league.’

‘Horrendous. Rooted on history? Worst in our history more like.’

‘What’s bully’s special prize?’

Moyes out.’

‘I’ve often wondered if Adidas and the like have a “Premier League ” set of designs they reserve for the top clubs and a “Lower League” set of rubbish designs for the rest.

You have to wonder. They wouldn’t offer this to Atletico Madrid would they?’

‘I like it – it’s different and we really need different at our club – hopefully just the start of lots of different ideas on and off the pitch!’

‘Dear God that’s vile.’

‘This is terrible, I’m going to be sick.’

sunderland fans

‘If you want to go to the match looking like a deckchair, then this is the strip for you!’

‘Be lucky to sell 10 of those.’

‘Time to rearrange the “deckchairs” while the club sinks!.’

‘The shoulders and sleeves look like they where designed by a lad on a bag of mixed cowies.’

‘It’s like bloody pyjamas. Best way to get rid of it is of nobody buys it.

As for the slogan, “Our future is root in our history”, it’s not even English.

Have we already been taken over by A Chinese consortium and nobody has told us?

Just hideous!’

‘Its not about buying the shirt, its about the history of the club. The way the player feels when he pulls the shirt on.

No player is going to feel 10ft tall and feel like running through a brick wall.

Pulling on that clown suit isnt going to make anyone feel like that. It is a shocker.’

‘More stripes than points last season.’

‘The first time I saw it, I made an actual noise of horror.

The second time I saw it I burst out laughing.

It’s utterly, utterly dreadful. It’s barely even a Sunderland strip.’



  • Hughie_Gallacher

    Oh that is truly awful. I almost feel sorry for them.

    • Porciestreet

      Naaaaaaaaaaaaaah……! Nee chance.

  • Steve Smith

    Hah! They could buy an XXXL sized one, put some vertical cuts between the strips and then hang them up on the back doors of their council houses.

    • Wor Lass

      Where they haven`t chopped the doors up for firewood.

  • Shack’s undiscovered lovechild

    Nowt like a bit of banter lads and lasses and yous can lord it for a bit but can I just remind you about that stripey yellow away kit you had a few year’s back. Ours is bad but not that bad.

    • Polarboy

      Not much of a comparison to be made between a third choice strip and your home strip ya numpty.

    • Porciestreet

      At least it was an away kit and just looked yellow from a distance. You’ll be lucky to sell more than 50 of them…..Oh,…… your visually impaired section may lke a new shirt though so there’s a bit of scope there.

    • MadMag83

      That yellow kit grew on me.

  • Albert Stubbins

    OH DEAR!!

  • Mayor Vaughn

    When you see what adidas have done with the Juve top it makes you wonder who okays rubbish like this. We’ve had our fair share of horrible shirts but we’ve never had a home shirt as awful as that.
    Suits them down to the ground.

    • Porciestreet

      It’s wonderfull because all the gob5hyte5 have gone really quiet at the moment and this is the cherry on the top.

    • Whickhamrobbie

      you must have forgotten the thick/thin stripe toon kit then ala micky quinn .

      • Mayor Vaughn

        Not forgotten at all, i loved the barcode battler. Great memories of winning the league in it.

  • Vodkamagpie

    I quite like it, looks like a normal football shirt to me, might bring them luck, results wise, going to be interested to see how they cope in the championship

    • Porciestreet

      It might help them especially when their opposition will be all mesmerised or on their knees being violently sick.

    • Steve Hughes

      Have you been on the Vodka?😂😂

  • Jimblag23

    Other than the back it looks like a standard Sunderland kit. They’re all vile.

  • Cuh736

    I was going to say it doesn’t look bad at all, then i saw the back… lol

  • Geordiegiants

    Ha ha ha, the pink thing then this!

  • Bleeding Black & White

    It looks like a table cloth, rejected from the bake off!

    • Porciestreet

      Sooner be called “The Barcodes” than The Deckchairs…how embarassing.

  • Coach Clagnut

    Who’d a thought? When a major sponsor starts taking the pi$$, where will it end?

    • Porciestreet

      Seccond div South perhaps…!

  • Mrkgw

    Hells teeth – that is awful.

    • Porciestreet

      Was there ever ANYTHING abou 5un1un that wasn’t awful…..?

  • Leazes Ender

    Never thought I’d feel sorry for the b*&%rds.

  • Jezza

    The very thin stripes make it look like a pyjama piece or maybe a Del Boy shirt.

  • Rich Lawson

    Would suit them even better if it actually said Daftbet on the front ?

  • Sing in the Leazes

    I can’t see past the red & white. I’ll have to take your word for it if you’re saying it’s vile again, on top of the red n white vileness.
    Vile.