Who are Newcastle United’s new Premier League sponsors?

Thankfully Wonga have been decimated as a company, largely thanks to stricter rules on the way legal loan sharks like them operate, which meant there was no chance of them renewing their NUFC sponsorship deal this summer.

With Newcastle United’s Premier League fate confirmed 11 days ago, it gave the club the green light to conclude an arrangement based on being a top tier club and the worldwide coverage that entails.

As well as the amount of money any deal would bring into the club, the hope for many fans was that the new sponsor would be a blue chip recognisable company, with no similar negativity as Wonga attached.

It was the Chronicle who broke the story and they announced:

‘Newcastle United finalise a new sponsorship deal with Chinese firm – here are the details’

Well, the details they give are….not how long the deal is for, how much they are paying , or even who the new sponsor actually is!

What they do tell punters is that ‘it is believed that the Chinese investors (sponsors) are an online betting firm’.

They go on to say that they understand ‘details’ will be revealed by the club next week.

As a guide to how the current Premier League sponsors are at the moment for the 20 clubs in the top tier at the moment, this table was published by totalsportek:

premier league sponsors

(All contributions from Newcastle fans welcome, send articles (as well as ideas/suggestions) to [email protected])



  • bobbi fleckman

    Wonga’s deal was IRO £8m so let’s hope it’s a step up from that.

    • Andy Mac

      “The controversial payday loan company agreed a 4 year £24m deal with Newcastle in 2012”.

      • bobbi fleckman

        ahha, I had in my head that it was £8m which will explain the debate over commercial income. Still, it has us in 6th spot which is about right.

  • toonterrier

    Dung job. More money for Ashleys take away service

  • TheNutJob

    Ho Lee [email protected]

  • Whickhamrobbie

    hear the wan king chinese in low fell are interested.

    • Wor Lass

      I used to like the “Runwell” chop suey house on Sandyford Road – it did exactly what it said on the tin!

    • DoonSooth

      Black felt tip and someone’s shoulders turned the Wai King in to the WanKing – Kells Lane / Dryden Rd. 70’s Low Fell; happy days.

  • MichaelMaximusMoose

    With a bit of luck, this time next year Penfold will have HMP on his shirt

    • Jimblag23

      And his cell mates j|zz.

      • Albert Stubbins

        ouch!!

    • Wor Lass

      On-line gambling – you`ve been sponsoring them for yonks!

  • MadMag83

    So the point of this article is to tell us there’s no news?

    • Jimblag23

      No, it’s that’s it been arranged. We’ll find out soon and it’s a Chinese betting firm. Did you know all that info before?

      • MadMag83

        Yeah it’s already been reported on here

  • Leazes Ender

    A There’s a Chinese betting company called ‘TenCent’….. that’ll be it

  • Lord

    Looks like 188bet or Bodog88 then, the other two big Chinese sites are taken up with Watford and Burnley.

  • Danimal

    The Man City one is a FIFA fair play dodge then you have only five that are worth more than one of Graham Carr’s extremely regular bad days at the office. Let’s play in our beautiful black and white stripes without a sponsor or maybe with a charity. While I’m on, black and white stripes at away games please, unless there’s a genuine clash.

    • bobbi fleckman

      Although I agree about City, I wonder what the reaction will be if the club are continually £10m a year short on transfer business?

      • Danimal

        I know. But a few points – I hope I’m wrong but doubt it’ll be £10m per year. Stoke’s is £3.5m and they’re one of the clubs Ashley thinks we’re “punching above our weight” to compete with. There is no evidence to suggest the money will go towards transfers. Also, we keep being told that these kind of amounts are irrelevant when justifying no stadium expansion while our competitors are overtaking us one by one on capacity. Finally, it might sound a bit cynical but would there be potential spin-offs in worldwide profile and possibly merchandising if we were promoting cancer research instead of a loan shark or whatever Ashley has lined up next?

        • bobbi fleckman

          But Wonga pay £6m, I’d have thought we’d be looking to improve rather than go backwards. Unless we have decided to take less because do fans have been a bit precious about Wonga and the club have gone for a cheaper deal to avoid upsetting some fans sensibilities.

          • Danimal

            I stand corrected!…We don’t have to pay it back with 2000% interest do we?

          • bobbi fleckman

            Only if you don’t pay back on time!

            Stoke’s deal is the reverse of City’s, Coates family who own Stoke are the majority shareholders in Bet365 but don’t need to balance the books for FFP reasons.

            Now, a little birdie tells me that our new sponsor may be buying a share option too.

            As for “no evidence to suggest the [sponsor] money will go towards transfers”, it’s always gone into the revenue pot so yes, it goes towards transfers, wages and any other cost.

            As for stadium expansion, I don’t think there is a business case for it beyond a little cosmetic remodeling to create more corporate areas and boxes. Nobody has seriously suggested the capacity is too low.

          • Oooh bobbi fleckman

            Stoke’s deal is the reverse of City’s, Coates family who own Stoke are the majority shareholders in Bet365 but don’t need to balance the books for FFP reasons.

            Now, a little birdie tells me that our new sponsor may be buying a share option too.

            As for “no evidence to suggest the [sponsor] money will go towards transfers”, it’s always gone into the revenue pot so yes, it goes towards transfers, wages and any other cost.

            As for stadium expansion, I don’t think there is a business case for it beyond a little cosmetic remodeling to create more corporate areas and boxes. Nobody has seriously suggested the capacity is too low.

  • foggy

    Surely the Toon could have found a more reputable sponsor than some dodgy Chinese online betting co.
    What with the problems caused by gambling addiction this seems a poor choice of sponsor.

    • bobbi fleckman

      limey, the outrage has started early. So no betting, no money lending. Is alcohol OK?

  • Andy Mac

    If i was Boro I’d see about getting the fans to chip in and sponsor the shirt every game as £1m is just derisory. Might as well have a fan message rather than a pawn shop logo

  • mark

    well it got to be better then wonga

    • bobbi fleckman

      £6m a year to beat, hopefully it’s higher than Wonga’s.

    • bobbi fleckman

      The deal should be more than the Wonga deal.

  • gallowgate26

    Well my adidas Northern Rock shirt is still going strong. How many Wonga Puma shirts from the year after have disintegrated in the washing machine by now I wonder.

    • bobbi fleckman

      More than you can say for Northern Rock

  • wowski13

    I’d just as happily have Wonga instead of a betting site. People complained about the morality of pay day loans, well companies like Wonga wouldn’t have been anywhere near as successful without people needing money to fuel gambling and other addictions. Can’t say I’m surprised though, outside the top 8 only Southampton, Leicester and Boro have sponsors who aren’t betting companies.

  • Stephen Paylor

    i dont care as long as it is not chinese writing and looks ok. As much money as we can get. Its called business and although we all complain as far as i can see Ashley has pocketed maybe $19 million from the club, was able to hide cash tax free by having the club loan 130 million or so and charge the club no interest in lieue of the sports Direct advertising in the ground. From his point of view he has spent 250 million or so that would have been heavily taxed if he hadn’t and got free advertising for Sports Direct on top of a few quid in managing the clubs retail division through SD. He has had a good deal and its time for everyones sake he does the right thing and back Rafa with a decent budget to get us competing again.

    • Oooh bobbi fleckman

      Not sure what the worry would be about Chinese writing? I don’t think Ashley has pocketed anything from the club. He paid £130m (imho, far too much), then £129m to restructure debt and then £18m??? to get us promoted which was repaid. You are correct, the club don’t pay interest and this more than makes up for the lost pittance of advertising.

      • Stephen Paylor

        Did we not report a 19 million profit a couple of seasons ago? I didn’t think that money was carried forward? Could be wrong though. Im not disagreeing with you and im sure Ashley could have found a more profitable way of spending quarter of a billion bucks for sure. My only issue comes from my own feelings that if i had the money Ashley did i would be creatively finding a way to improve the club whilst avoiding FFP rules. I get that to him it is a business and needs to wipe its own nose but he must realize by now that the fans will only respond to him when they see him actually investing in it. Its because they all would if they were in his position.

        • Stephen Paylor

          it can be done with clever spending still. Deals like Charlie Taylor (5 million max at tribunal), Michael Carrick, Wilfried Bony on loan for a year, Andros Townsend and Tom Cairney and one more wide player. I like that spanish kid that was on loan at leeds last year.

          • Oooh bobbi fleckman

            Of course, there always seems to be some clever buys that seem logical. Personslly, I’m not that keen on Townsend’s return but Rafa seems to like him. I’d like to see Batshuayi come in who hasn’t had a crack at Chelsea but his wages must be huge. I’d agree with Carrick but would Rafa? On that score, we would be slowing down an already slow midfield & again wages would be huge. The main issue will be Rafa’s say in all this, he & Carr need to work together in bringing in a balance of potential and ready made players. Carr is lambasted on here but he’s identified some amazing players who we have missed out on for one reason or another. Even his ‘failures’ aren’t as bad as folk pretend, Thauvin is doing well for instance, every team make bad buys, the key is to have more good ones.

          • Stephen Paylor

            Thauvin was a very talented player who had a couple of ordinary games and was held up to be a flop. Anyone could see how talented he was. The midfield thing I see what your saying but it seems rare wants someone to sit and play passes from deep rather than an energetic box to box player. Good comments though. Fingers crossed for next year

          • Albert Stubbins

            Wilfed Bony? please No. Makes Bafetemi Gomis seem like Pele!!

        • Oooh bobbi fleckman

          Yes, we made a profit of~£19m in 14/15 but no dividend was taken, it went on the big player purchases of 15/16. The money ploughed into the club when he bought it remains, you are likely to see another loan this year to cover the loss.

          I agree that had it been me, I’d have gambled a little more but that is possibly why MA is a billionaire and I’m not. Take the emotion out of Owning NUFC and if I were a billionaire owner of someone like Leeds, I’d run the club in a similar vein as MA.