Newcastle United revealed their new sponsor on Monday afternoon.
It had already been widely reported that it was going to be a Chinese betting firm and sure enough, FUN88 was unveiled by NUFC.
This coincided with the new NUFC home shirt design being made public (see it HERE).
In an official club statement (see below), Newcastle United revealed that it was a three year deal that had been agreed with FUN88 – but no cash figure was revealed.
However, the Chronicle are claiming that their information (they don’t quote any figures – guesswork?) is that this new sponsorship deal is the most lucrative ever for Newcastle United, beating the £4.8m a year that they say Wonga paid.
Chronicle 15 May 2017:
‘United’s last sponsorship deal with Wonga was worth £24million over five years with Fun88 believed to be going beyond that figure.’
With the reach of the Premier League getting ever greater around the World via TV deals, particularly in the markets FUN88 will be most interested in, it would be hard to believe that Newcastle could have agreed a deal that wasn’t bettering the Wonga one.
We also have below details of the sponsorship deals the current 20 Premier League clubs allegedly have – Sunderland currently receiving £6m per season from another online betting firm.
Newcastle United Official Statement confirming new sponsor:
‘Far Eastern gaming company FUN88 has become the primary partner of Newcastle United.
As part of a three-year agreement, FUN88 will feature proudly on the club’s famous black and white stripes, starting with an historic season as the club celebrates its 125th anniversary.
The partnership was officially confirmed in a special online video, with legendary players and members of the current squad joining forces to display the club’s 2017-18 PUMA home kit.
FUN88 will be supporting fan initiatives in Newcastle, nationally and overseas, with more to be revealed in due course.
Founded in 2008, FUN88 has a significant online following in Asia and offers sports betting, live casinos, slots and keno games in multiple languages.
Nathan Walker, director at FUN88, said: “It’s a hugely exciting time to partner with one of the most famous clubs in English football.
“Our previous sponsorships in English football have delivered great results and I’m certain Newcastle United provides FUN88 with a platform to move to new heights.
“We are looking forward to engaging with the club’s huge fanbase – both in Newcastle and worldwide. We’re excited about the next three years and are looking forward to the 2017-18 Premier League season.”
Lee Charnley, managing director at Newcastle United, said: “It was important for us to find the right partner and in FUN88, we have a shirt sponsor that understands the club and brings significant benefits commercially.
“The relationship will enable the club and FUN88 to enhance our respective global profiles together as we celebrate a landmark season and embark on the exciting Premier League campaign ahead.”
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