Anticipation gathers as the leaked news of a new club crest for our 125th anniversary appears on social media (see it here), and with it, ideas and wish lists for the latest Newcastle United new kit.

General consensus suggests relief at the disappearance of the money lenders as our main sponsor, coupled with a note of caution at potential new sponsors. After all, the pound signs in the eyeballs of the decision makers won out last time.

Newcastle United new kit is designed with the target audience (us) in mind (hopefully), so if it’s OK for a minute, I’m joining the soft focus, rose tinted group.

It’s the delicate detail and doffing of caps to the past that I’m looking forward to. Apparently there will be a little more simplicity to the design; no more strange little ticks coming off stripes, or blue magpie flashes intersecting the black. While I liked the blue on the collar of the Asics kit, those go faster stripes of a couple of years ago divided opinion in our house. And the kit with the all black shoulders looked like a black and white Southampton kit of the 90s, and we have few good memories of that.

One Twitter commentator has suggested red numbers on white patches. Even if the patches are printed rather than stitched, for nostalgic reasons, I think many of us would go for this; for every Billy Rafferty, there was an Imre Varadi. I’ll happily cup my hands over my FA Cup handle sized lugs and chant ‘la la la’ in defiance of the disappointed reality of the times, if I can see a shirt with a red number and no name on the back.

In his history of how Newcastle became United, Paul Brown explores why we ended up in black and white shirts in the first place. We went through a succession of kits, including red, while repeatedly having to borrow the kit of Northumberland Seniors to use as an away kit. Eventually, it just seemed like a good idea to use that design. The most famous example of us wearing red, against Hereford a few months before I was born, has emotionally scarred most of us from TV repeats. Never again.

The leaked image of the crest seems to have an extra banner underneath the current design, with more silver included. It’s a while since our crest was redesigned, and in the light of recent designs from other clubs in a slightly retro, 70s and 80s design, it seems we’re sticking with tradition at the minute. Never making a secret of it, I’m a big fan of the older crests. The 70s and 80s gave birth to some design classics.

Retro and nostalgia are big sellers; just look at the popularity of the retro shirts available. Original shirts are going for lots of quids on Ebay. And for a team who have won not a lot since money was decimalised, the appeal of nostalgia and tradition in our shirt design is particularly strong. It’s more than glory, though. It’s pride and identity.

Despite my hopes for the new season, wherever that may be, there are a few things we certainly need to avoid in the new kit. And they’re white.

White shorts… inhale; stay calm. Where to begin? When are we good wearing white shorts? It’s like we’ve forgotten our stuff and have to borrow some from a mouldy box of dubiously stained rejects, or do PE in our pants.

And there’s one more focus group request I would like to make.

My mam was utterly delighted when the white sock experiment of the late 70s was replaced with black socks that did not require a box of Biotex to shift the mud of Fenham’s playing fields. The washing cycle has now turned; and while I loved the Bukta kit, and the Umbro kit which followed, please, Newcastle United, on behalf of tradition, retro, and sock washers everywhere: not white.

You can follow the author on Twitter @georgestainsby

(All contributions from Newcastle fans welcome, send articles (as well as ideas/suggestions) to contribute@themag.co.uk)



  • Leazes Ender

    Ashley buys ready made….. ‘off the peg’ designs….. then swaps the existing colours to the black and white…. nothing special, just like Ashley.

    • George Stainsby

      Apparently he has a stake in Score Draw, too, hence those particular replica designs in the club shop.

    • Mayor Vaughn

      Not true actually, we get the same deal (not financialy) in terms of kits as Arsenal, we don’t get the standard template to work with, we get the higher end design.
      By the way i’m not a fan of Puma or Ashley.

      • Leazes Ender

        I’ve looked into this before and they have been ready made designs its a shame I cant exemplify by putting up a picture. Puma standard templates are available without sponsorship but not in B&W…..

        I bet you its not uniquely made…. I’ll post a link to the template when it comes out.

        • Mayor Vaughn

          I’m not saying we get a bespoke strip, only the big hitters get that. Last season we had the same template as Arsenal and i think Dortmund.
          There are different levels of design and we are in the same bracket as those clubs in this regard, even the champions Leicester were wearing the “off the peg” design template.

  • Paul Busby

    Just take the white buttoned collar shirt from 96 or the black collar one from 94 and ill throw my money at it (pending the avoidance of an ugly and dodgy sponsor, of course)

    • George Stainsby

      They were classic looking kits. Simple but classic.

  • Scottpaige

    No doubt it will be good shirt with Sh**e sponsor. Be just our luck.

  • Grahame Johnson

    Bukta 70s type would do me, blue away top white collar and cuffs, yellow with green collar and cuffs and a black and white top, one v neck one round neck and one with a button up neck, white shorts blue socks, green shorts yellow and green socks , black shorts and black socks with a white band on top

    • Jezza

      I wasn’t over keen the Bukta strip. The logos down the sleeves were great and looked cutting edge at the time but the plain white sleeves didn’t seem quite right. Didn’t stop me putting the strip on my Christmas list back in 77 though but!

  • Andy Mac

    All I want is a shirt sponsor that doesnt bring the club’s name into disrepute. However if Fatman is the arbiter then that’s probably wishful thinking ?