On 2 April 2017 The Mag reported on an exclusive that claimed details of the 2017/18 Newcastle United home shirt had been leaked.
The report said that the new home kit will be released in June this year and that as well as a new sponsor(s), the shirt will see a different badge/crest used.
The exclusive on the Footy Headlines website said that their inside information was that instead of the current badge, a special crest will be used.
They said that this will mark the 125 year anniversary since the club as we know it was formed in 1892.
As well as a new crest/badge being allegedly used, they claim that the shirt design will also have a more simple/traditional black and white look.
Recent weeks have seen the local media reporting Lee Charnley in China talking to potential new shirt sponsors, as well as others in the UK.
With only two months until this claimed June 2017 unveiling of the kit, it doesn’t leave much of a lead in time for the kits to be manufactured, once a new sponsor and promotion (or not) is confirmed.
This morning (Thursday 13 April 2017) has seen the football club and Puma release a taster video (see below) showing there will indeed be an altered design, including a special ‘125 years’ crest.
Official Club Statement:
‘Newcastle United has revealed the commemorative crest that will be used to honour the club’s 125th anniversary season.
The gold and silver design is based on the Magpies’ existing crest – itself based on the Newcastle upon Tyne coat of arms – and a golden adornment has been added to mark the milestone year.
The new variation will appear on the club’s classic black and white stripes during the 2017/18 season and will also feature on away and third kits throughout the club’s anniversary campaign.
Newcastle United was formed in the summer of 1892 when Newcastle East End absorbed the assets of city rivals Newcastle West End, including the lease of St. James’ Park.
A new name for this stronger, unified club was chosen and ‘Newcastle United’ was officially recognised that same year on 9th December.’
If back in the Premier League, we could actually see two different sponsors on next season’s Newcastle United home shirt.
With no league sponsor now, Premier League clubs are allowed to have a separate brand on the sleeve as well as the main sponsor on the front of the shirt. Though of course clubs can choose to sell the whole package just to one sponsor.
News of a potential sleeve sponsor if/when back in the top tier, has already seen some Newcastle fans worrying that this will be Mike Ashley’s first route into putting Sports Direct branding on the NUFC kit.
After putting up with Wonga on the shirt in recent years, supporters are hoping for the best when it comes to the next kit sponsor and assuming that at worst, it can’t be as bad as the current one.
— Newcastle United FC (@NUFC) April 13, 2017