Positive news earlier this week that Newcastle and Wolves had agreed to reduce the cost of tickets for the League (EFL) Cup game on Tuesday 20 September.
The second round of the League (EFL) Cup saw Newcastle host Cheltenham and the prices were £15 and £5 (concessions).
That game attracted a half-decent crowd of 21,972 as two Ayoze Perez goals saw United run out 2-0 winners.
Tickets are now on sale for £10 and £3 concessions for the Newcastle v Wolves Cup game but it then emerged that this was actually an incentive to buy early, with Newcastle United stating that if you waited until the day of the game, matchday prices would be the same (£15 and £5) as they were for the Cheltenham match.
There are various benefits for clubs of getting tickets sold in advance, such as it is easier to plan how many staff you need on the matchday and the likely demand for food & drink, plus it will cut the queues and stress on the day of the game.
It also of course guards against rubbish weather etc putting people off if waiting until the day of the game.
On this occasion it is of course win win, with fans having the option of getting a discount when buying in advance for the Wolves match, or waiting and paying the usual prices that Newcastle charge for these cup matches.
However, many clubs in the Championship and below use this model for league games as well, with it being more a case of penalising those paying on the day instead of rewarding those paying in advance.
Newcastle have a far higher percentage of match going fans as season ticket holders than pretty much every other Championship club – but it will be interesting to see if they look to do something similar.
For example, this weekend’s opponents, Derby County, are charging their own fans £3 and £2 (concessions) extra if they wait until Saturday before buying their tickets for the Newcastle game – with other clubs adding even more on in you don’t buy tickets for league matches in advance.
Tickets can be bought online here, or by calling the NUFC ticket office on 0844 372 1892.