This season’s pantomime/circus is not the first under Mike Ashley and Kevin Keegan is keen to remind the owner of the fact.

The Newcastle legend was treated abysmally by Ashley and the fans have suffered long-term due to the club’s owner thinking it was a better idea to undermine the manager, whilst trusting scum like Dennis Wise to make the key decisions.

As Newcastle supporters brace themselves for a second relegation only seven years after the last, Kevin Keegan says ‘Mike Ashley has had quite a lot of years of making a lot of mistakes…;

Whether it is the decisions Ashley has made himself, or the minions he has employed to make them, from Joe Kinnear through to Lee Charnley, with Jimenez, Wise, Carr, Llambias and others also in the mix, little wonder mistakes are never learnt from as Mike Ashley refuses to employ the level of person who knows how to run a football club.

Keegan says ‘It is mismanagement from the very top’ and that the transfer strategy is massively to blame, with Mike Ashley insisting on gambling almost entirely on young foreign players who might increase in value, rather than buying some ‘players for the present’.

The former Newcastle boss says that they left it far too late to replace McClaren and with Rafa Benitez, Mike Ashley was ‘looking for almost miracles’ to get him out of trouble.

Kevin Keegan does see one possible ray of sunshine and that is he believes Rafa Benitez might fancy continuing at Newcastle whatever division United are in.

Keegan’s eyes glazing over as he says: ‘…the (Newcastle) fans and their passion is something that you can’t help but like and want to be part of’.

Here’s hoping Keegan has called this right on Rafa Benitez because it is all most fans are clinging onto at this precise moment in time.

Kevin Keegan talking to BBC World Service:

“You have to say Mike Ashley hasn’t handled the decision-making very well or he’s given the responsibility to people and they haven’t handled it very well.

Mike Ashley has had quite a lot of years of making a lot of mistakes…

“They are going to have to go down and regroup. That is not going to be easy.

“You make mistakes in football and you get punished, especially the Premier League now. I think that they will go down but they’ll bounce back.

“It is mismanagement from the very top, they bought players for the future but maybe sometimes you have to buy players for the present.

“It is all right having a few good young players from France but can they play in the Premier League now?

“If they can’t, don’t buy them, or certainly don’t play them.

“A few of them have found it very tough and the confidence goes and then even good players start to look pretty poor.

“They started the season with Steve McClaren, he struggled and I guess he and the guys at the club kept thinking he would get it sorted out and he didn’t.

“They left it very late and appointed Rafael Benitez and by that time you are looking for almost miracles as you need a lot of points from a few games.

“Benitez might fancy it. It is a big club. Once you go there and manage it, it does impress you as a club. The stadium is impressive, the fans and their passion is something that you can’t help but like and want to be part of.

“He hasn’t managed in the Championship – would that be a worry?

“I don’t think so for a man of his experience, it might be a really good experience for him.”