It would be funny if it wasn’t so serious…

The PR people at Newcastle United came up with a phrase to portray the club in the best possible light, to get the right message out.

It is emblazoned across the official club website, the branding appears on every communication Newcastle send out, from emails to whatever.

‘We Are United’

Yes, We…Are…United.

That must have been exactly how Rafa Benitez felt when only a couple of weeks into the job, Mike Ashley went on TV and totally undermined him with comments about what will happen if/when Newcastle are relegated.

Or how about when Daryl Janmaat punched the wall at Southampton, as players argued about whose fault the shambles is (Answer – Everybody).

Then of course we have the shameful Jonas Gutierrez episode.

Mike Ashley and Newcastle United found by a tribunal to have discriminated against the popular Argentine player, forcing him out of the club once they knew he had cancer.

Yes, it is quite impossible not to feel that real togetherness that exists as Mike Ashley steers our ship straight towards the biggest iceberg on the horizon.

The club owner having employed people such as Alan Pardew, Lee Charnley and John Carver – all happy to do Ashley’s bidding and even turn up at the Jonas tribunal to do their bit, even if they no longer work for him. A shame that the tribunal found that none of them provided evidence that was wholly reliable…

Despite the way he has been treated, Jonas Gutierrez was keen to do his bit to and try to inspire the club in its survival battle.

Whilst the players have failed the fans miserably, they do still have a remote chance of saving themselves and the club’s Premier league status in these final six games.

Jonas has basically said to forget about the owner and the board, the most important bond that counts is between the players and fans.

With Rafa Benitez as the other point of that triangle, there is the vague possibility of survival and then better to come.

Ashley, Charnley, Pardew and Carver may be ‘United’ but it isn’t in the cause of the same Newcastle United that we aspire to.

They say that the night is darkest just before the dawn – let’s hope that this is the case and we all still have a club to be proud of one day, despite Mike Ashley and his best efforts.