A week on from being cruelly beaten by a Norwich side that quite frankly had no business winning the game, and feeling like relegation was a certainty, Newcastle United have done what they always do…

Reel us back in. Offer us hope and keep us with an eye on the game.

I fully expect the club to survive. Just. But herein lies the problem, with survival it seems, comes absolutely no lessons learnt. In all probability it’ll be more the same next season.

In many media outlets there have been polls on who is to blame for this season.

The Players?

Graham Carr?

Lee Charnley?

Only one man is to blame – Mike Ashley.

It’s easy to forget how negative Ashley’s ownership has been. £80m spent and a top managerial appointment of Rafa Benitez masks a lot but Newcastle United was once a club of pride in the city. A source of light and the heart and soul of the city, Ashley has taken that and turned it into an extension of Sports Direct.

The relationship with Wonga is further damning. The club used to build relationships with local companies that north easterners could take pride in. Newcastle Brown Ale, Northern Rock and the like. Now it is sponsored by a company that profits in taking advantage of hard up families and individuals, often in the North, that have no other place to turn to make ends meet with their ridiculous interest conditions.

Add Ashley’s treatment of club legends to the list of grievances.

In modern times, Sir Bobby Robson aside, there are few men that have been more Newcastle United than Alan Shearer and Kevin Keegan, yet both have suffered injustice at the hands of the current owner. These are men that put themselves on the line for the club, that have lived and breathed the region and bled black and white.

Yet they have been ridiculed and disrespected in favour of men like Dennis Wise, Joe Kinnear and Derek Llambias.

newcastle united

In more recent times, no player in the last 5-10 seasons has understood the area and club like Jonas Gutierrez. Yet it’s the same old story, disrespected by no marks like Lee Charnley and Alan Pardew, men who don’t have an ounce of integrity between them.

Others, like Kevin Nolan, Joey Barton, Steve Harper, that have taken the club to heart, have been swiftly moved on. This regime has no place for men of leadership, courage or opinion, instead preferring the quiet, unassuming budget buys from the continent that are content to pick up the pay cheque for the 4 or 5 years they have before moving on. Herein lies the problem.

The club is ran, from the very top, devoid of moral integrity and filled from top to bottom with directors and players that should be nowhere near the job they have, or the team they play for.

An owner that doesn’t care.

A chairman so out of his depth he’s grown gills and a team where 90% of the players aren’t good in ability nor effort.

These are the reasons that Newcastle United are where they are – and if we stay up – it will be likely be more of the same next year.