Richard Keys has been dishing out advice to both Mike Ashley and Newcastle fans.

When the likes of him are giving you advice then you know you really are in trouble.

Sitting on his throne in Doha dispensing wisdom…

However, if you ignore the identity of the messenger, most of us wouldn’t disagree with the message.

Richard Keys flatters Newcastle fans with their loyalty, whilst basically pointing out their inherent weakness, which is our collective blind loyalty….

The TV presenter says that fans need to stay away from games to have a chance of bringing about change but that is the rub.

Most of us know this but it is easy for Richard Keys to say this when he probably can’t even remember the last time he ever paid to get into a football match.

Plus the reality that escapes most of those who don’t regularly pay to watch football, is that Premier League football and especially clubs like Newcastle, are watched by an overwhelming number of season ticket holders, rather than those paying match by match.

It is easy for Richard Keys or whoever to look at things dispassionately and say miss these next few matches to really show Mike Ashley, when the reality is that 90% of fans will already have paid for their tickets and arranged travel or whatever, as well as looking forward to a sociable meet up with their friends/family.

As for Keys’ advice to Mike Ashley, I can’t really disagree with that at all.

The presenter saying ‘Get out of Toon.Now!’

Richard Keys writing on his blog:

“These are good people. They follow their team no matter what. They complain about Mike Ashley but still go.

“My advice? Don’t go guys. Don’t go anymore. It’s short-term pain for long-term gain. I know it’s likely to be tough, but don’t go.

“It’s the only way to let Ashley know he’s not wanted. He’s taking the mickey out of you, playing with your blind loyalty.

“Stay loyal to your team but let him know enough is enough.

“My message to Mike Ashley is this – go. Go now while there’s just enough life in the corpse for someone else to try and revive it.

“Get out of Toon. Now.”