Newcastle United have been named in a list of the top valued clubs in Europe.
The valuations were made based on how much a club would cost to buy outright, taking into account the revenues, fanbases, assets and brand partnerships, as well as investments and celebrity players.
Newcastle United are valued in 18th position at £222m but that valuation is sure to rise when the enhanced TV deals kick in next season, providing that Newcastle retain their Premier League status of course…
The dominance of the Premier League is shown overall and that dominance will also only increase as the Premier League broadcast money overshadows any other European league’s.
Five English teams feature in the top eight with only Bayern Munich and the big two from Spain splitting them up.
The inclusion of Manchester City at number four is proof that if you pump enough money into something then eventually it bears fruit.
Tottenham at number 13 made it seven Premier League clubs altogether in the top 18, with West Ham (£196m) at number 19 making it eight in the top 20.
Whatever Newcastle’s actual worth really is (which like anything else is what somebody is willing to pay for it at any particular time), the fact that NUFC are always included in these lists of top brand value, top attendances, top revenues….means that those outside the north east see Newcastle United as a big club and one that could & should be achieving a lot more than it is at the moment.
Jacques de Cock from London School of Marketing:
“This is such a golden opportunity for brands as the target audience of footballers represents a very diverse and extensive range of joint interests that need to be satisfied.
“Interestingly, Real Madrid, Barcelona and Bayern Munich are owned and controlled by their fans. Despite or maybe because of this they seem to be able to compete, if not outcompete other competitors who are owned by bigger faceless conglomerates.
“Football remains the only real global sport with a passionate and faithful following.
“The European football clubs travel much better than US sports and the largest clubs have supporters in over 80 countries, making targeted campaigns in various regions a real possibility.
“The future is bright for football based marketing. Despite the recent events at FIFA the football brand itself has not been tarnished.”