Mike Ashley will surely find this new direction impossible to turn down for Newcastle United.

Huddersfield Town have become the first club in this country to offer ‘branded’ funerals.

The Championship club have teamed up with pre-paid funeral plan specialists ‘Avalon’ to offer the themed funerals to supporters.

By paying ‘only’ £4,195 up front, Huddersfield fans can enjoy the following benefits after they have departed:

  • a coffin in Huddersfield Town colours and Club Crest or traditional quality veneered coffin with home shirt and name printed on the back
  • a blue and white floral football bouquet with condolence card from Huddersfield Town
  • the club song, Smile Awhile, played at the funeral service
  • free hire of the Radcliffe Suite function room at the PPG Canalside sports complex for the wake (catering not included)
  • ashes scattered around the pitch at the club’s John Smith’s Stadium
  • announcement at a Huddersfield Town home game and mention in the match day programme
  • funeral director services required to conduct the funeral

Sean Jarvis, commercial director at Huddersfield Town:

“While many funerals remain quite traditional, some are increasingly becoming a celebration of life, and that includes sporting interests, and we are often asked if people can use our branding in one form or another. It’s still a bit of a taboo subject but there’s no reason why that should be.

“The only certain things in life are death and taxes and the sooner we start planning the better. Our commercial deal means the club receives a benefit from plans sold so even when Town fans pass on they can leave a small legacy to the club.”

For many people these days they plan their funerals to be totally different affairs to what used to be the norm, with an emphasis for many on celebrating their life and hopefully making the occasion a little more uplifting and a little less distressing for those left behind.

However, if Mike Ashley is inspired by the idea, you would worry about the Sports Direct style cheaply imported coffins. although he could also see the opportunity to press some of his under-used and over-paid players into service as coffin bearers for a small additional charge.

Plus Lee Charnley has a bit of a look of a vicar so maybe they could get him to take the service.

The possibilities are endless…