Wednesday night saw the launch of a new version of the fan generated alternative shirt, to give supporters an alternative to the official Newcastle United one.

The previous one sold out within two hours and the people behind the shirt stated that Mike Ashley had instigated legal action to prevent any further ones being sold.

The new shirt has been altered to hopefully prevent any more threats of legal action, plus it now goes under the umbrella title of ‘Newcastle Fans Brand’ rather than ‘Magpie Brand’.

(You can read tonight’s ‘Newcastle Fans Brand’ press release HERE.)

However, Newcastle United have instantly replied to this 8pm press release with their own statement, within the hour, on what they believe the position is:

Newcastle United Official Statement

Newcastle United have moved to clarify claims made publicly against the Club by the ‘Newcastle Fans Brand’ group on Wednesday evening.

The Club’s full response can be found below.

A Club spokesperson said: “We are extremely disappointed with the tone being adopted by the Newcastle Fans Brand, which follows otherwise amicable and respectful conversations between both parties.

“We have engaged with the group over a number of weeks in an attempt to find a solution that would work for both sides and have raised no objections at any time to the sale of an alternative black and white shirt. Indeed, it was actually the Club that suggested the ‘Newcastle Fans Brand’ name as a compromise, which the group was seemingly happy to accept.

“The Club simply needs to protect its commercial rights. Since the initial dispute arose, which was due to clear trademark and copyright infringements, we have actively engaged with the group to find positive solutions for both sides.

“While making it very clear from the outset that we would only consider legal action as an absolute last resort, which we hoped would not be necessary, the Club and its representatives have at no time issued intimidating correspondence.

“On several occasions the Club’s representatives offered to meet with the group to find a positive solution for both parties but this was unfortunately declined.”