The latest email has gone out to Newcastle fans in the name of Lee Charnley, only 24 hours before Newcastle face Chelsea.

The email is headed ‘We are taking collective action’ and says that there is ‘no hiding’ and there will be ‘no shirking’ from those within the club.

As per previous emails from the club, Mike Ashley’s PR people are pushing the ‘we are all in this together’ to include the fans.

Have a read and let us know what you think:

Lee Charnley email to Newcastle fans Friday 25 September

We are taking collective action


We made a pledge to communicate more effectively with you and when we did so, we were aware this must be the case through thick and thin (ED – Would have loved it and respected them a bit more if this had read ‘through thin and thinner’!!!), in the bad times as well as the good.  That is why it is important I write to you now, when things are tough and many of you will be feeling frustrated with recent results.

You deserve to know what we are thinking and what we are doing to address our current situation, to arrest this poor run of form and turn things around for our club.

There is no hiding from the fact that this has been a very disappointing start to our Premier League campaign, and a painful early exit from a cup competition that we were determined to give everything in this year. We apologiseto you for this. 

After six league games the truth is we have not achieved the points that any of us had hoped and expected we would do. 

None of us can, or will, shirk the responsibility for this situation.  Now is the time for collective action, and for us to find solutions to the problems rather than allow ourselves to be consumed by them. 

It is important to state that we bear collective responsibility for our position in the table.  Identifying the problems in order to find the solutions is crucial, but we are not in the business of apportioning blame.  We are a team, from the boardroom to the boot room, and we will respond like one.

So we have sat down as a collective – myself with Steve and his coaching team, and Steve with his players – to discuss the concerns and to look for the solutions together.    

Whilst we are all unhappy, we must not panic or make rash decisions. We should not forget we are still relatively early into the season with lots of games to go and points to play for. 

Whilst you may be tired of hearing this, I believe, as we have said from the start, all of this rebuilding and reshaping isn’t something that can happen overnight; it will take time to see the benefit of the changes we made during the summer.

I will repeat what I have said on a number of occasions before – I have complete faith that what Steve and his team are implementing will give us the best possible chance of success as a club.

We firmly believe there is the quality we need within this group of players, however we all know that what has to improve are the results, which will then breed belief and confidence. 

As you would expect, Steve and his staff are working very hard both collectively and individually to reproduce and improve on all the qualities we saw in the performances against Southampton, Manchester United and Arsenal.

We recognise that you will be frustrated and of course, as people who invest heavily – financially and emotionally – in this club, you have the right to express your dissatisfaction at the results, as you have done on recent matchdays.

We deserved that criticism and reaction.  But you can also play a huge part in helping the players to fight their way out of our current predicament.

We regularly talk about the importance of confidence and the momentum that a single victory can bear in turning around the fortunes of a team.  To turn things around our players need to be brave – brave on the ball, demand the ball, and attack with courage and conviction, without fear.  I hope those of you attending on Saturday, and at future games, home or away, will really get behind the team and help give them the confidence to play and express themselves the way we know they can.  

 We don’t have the time nor the inclination to feel sorry for ourselves. That would not serve us well.  We are all in this together and we will get out of it together as a team.  We view you, our supporters, as an important part of that team.  Now is the time to show determination, resilience and fight and together, over the coming weeks, change the course of this season for the better.

 Thank you for your support.

 Lee Charnley

Managing Director