For all of his business acumen, Mike Ashley is a failure.

He is by far the wealthiest owner the club has ever had, but in relative terms has achieved nothing compared to John Hall, or Gordon McKeag, or Stan Seymour.

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He has a multi million pound football club, he’s worth at least £4,000,000,000 (four thousand million) pounds and is unable to make it a success.

I don’t think he has the brains to plan to fail.

He knows how to sell cheap clothes to the street punter, but move him up a class and he is lost. He has a habit of putting people in positions of authority in which they clearly are not suited to, or capable of.

He does this by listening to them, weighing up how much he knows about football against how much Dennis Wise, Joe Kinnear, or Lee Charnley, or even Bob Moncur (good footballer, very poor manager) say that they know and makes a decision.

Wise was an ex Chelsea/Wimbledon/Leicester player; fined for attacking a taxi driver, assaulting his own team mates and famous for getting booked / sent off, a lot. He had a failed managerial stint, told MA that the sun shone out of his backside, how he was misunderstood as a manager and Boo! With no prior experience we had a new director of Football????

Charnley was a personal assistant to Russell Cushing, a PA, or as the rest of the world call it, a secretary/teamaker/notepad carrier, eventually becoming club secretary. He has no certifiable background in running a company and yet earns in excess of £120,000 a year. Why?…..because he told MA he could do it.

Why did JFK get a job, twice, because he told MA he could do it when they were drinking in a pub!  If MA was in a Tom and Jerry cartoon he’d now have the donkey head that Tom usually gets.

It took two stints of JFK for Ashley to realise he was being suckered, he put a pillock in charge of transfers and got no one in, yet it still took Ashley a year for the penny to drop.

Why didn’t MA realise that Shepherd had built up Newcastle with a large debt? Because Shepherd never told him, he therefore neglected to carry out due diligence and was suckered again.

How did Moncur get anywhere near the boardroom when he was escorting paid visitors on VIP trips only last year and pretending he was Captain Pugwash on his boat for the close season? Because he told MA he could do it. Director material? No.

I despise the way Ashley is treating our club, I think his choice of directors is laughable, if NUFC was on the stock market we’d be falling through the floor.

It’s been eight years since he took over the club and he still hasn’t realised he’s been made a fool of.

Anyway, there is a boardroom full of people who pity him already (they’re just too scared to tell him).