Steve McClaren says that for Newcastle United to have any chance of success, everybody has to pull together.

Apart from the Kevin Keegan years, I don’t this has ever really been the case at St James Park.

Even then, Keegan left in the end amid claims that he wasn’t prepared to sell players such as Les Ferdinand as Shepherd and Hall looked to cut net spending, something which his successor Kenny Dalglish did. Selling Sir Les and bringing in the cut price Andreas Andersson, as well as free transfers: Ian Rush, Stuart Pearce and John Barnes.

Under Sir Bobby you had the players, fans and team management pulling together, but there was by then a lack of trust in the Hall/Shepherd administration.

However, Steve McClaren says he knows the politics at Newcastle United inside out having lived in the north east from the turn of the century, with the ongoing mess behind the scenes at the club not putting him off taking the job.

Steve McClaren:

“Not at all (if put off by anti-Ashley protests) – I have been in the area 15 years and so I know all the politics which go on at every club in the north east.

“It is always a shame because to be successful and to win things – which is the ultimate aim of this football club…and it should be in the top 10, top 8 and going for Europe every year, going for the cups, should be in contention and challenging – everybody has to stick together.”

Healing the wounds:

“You can’t have splits and divisions, that is something that probably will take time and there are a lot of wounds to heal, but I think it started on the last day – that West Ham game.”

“We have to hit the ground running and we have to get everybody onside, the most important thing’s the players, the most important thing is the product that you put out on the field.”

Exciting the fans:

“It has got to excite, it has got to have attitude, it has got to have character. It has got to be what the fans want it to be, that is why they come.

“The first thing that I want to do is build a team that the fans can be proud of.”