News this morning that Patrick Bamford has turned down a move to Newcastle United.

The Chelsea striker spent last season on loan at Middlesbrough and was a massive success, being named Championship player of the year and his 17 goals almost helping to lift his temporary club into the Premier League.

However, according to The Times, they say that their information is that whilst other clubs have shown an interest, it is Newcastle who have made an offer to take Patrick Bamford – either on loan or to buy.

The forward though has decided that now is the time to fight for his place at the London club, turning 22 in September the striker will be mindful of a succession of players at Chelsea who have gone on a series of loans and ended up leaving without having a proper go at Stamford Bridge. Costa and Remy are already in position, with Radamel Falcao’s arrival also said to be imminent.

The prime example maybe being Romelu Lukaku who despite arriving from Anderlecht on a massive transfer fee of around £17m, only started one Premier League match for Chelsea and instead scored loads of goals on loan at West Brom and Everton. The Belgian striker eventually signing on permanently at Goodison for a reported £28m.

In Patrick Bamford’s case, he signed on at Chelsea three and a half years ago as an 18 year old from Forest who was yet to start a league game for them.

A number of loan moves later and he has scored 48 goals from 91 starts (plus another 20 as a sub).

You hope it isn’t the case but it looks like Newcastle United are permanently off the pace and even when Mike Ashley is prepared to allow money to be spent, either it isn’t enough, or the club has dropped to a point where ambitious players don’t see Tyneside as a viable destination.

For example, if say Newcastle had shown ambition three years ago after finishing fifth, you then have a totally different package to offer credible signings.

Paying the going rate on wages should be a given if Newcastle/Ashley seriously want to attract players, but for some strange reason players with ability don’t always jump at the chance of the first club  that comes along.

If Mike Ashley is prepared to allow investment in the squad, then a credible scenario has to be laid in  front of the credible signings Newcastle need to make.

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