On yet another chaotic day in the life of Newcastle United, the club have confirmed the appointment of Steve McClaren via a most bizarre offiicial statement.

In the statement, a quote attributed to Managing Director Lee Charnley, says:

“We recognise supporters’ strong desire to win a trophy, an ambition which the club now shares as Mike Ashley made clear in his comments on the last day of the season.”

So the club are now confirming that they are changing their policy from not trying to win something, to…trying to win something.


The appointment of a manager/head coach comes 166 days after Alan Pardew walked out and after days/weeks where everybody knew Steve McClaren had got the job.

To cap things off, Mike Ashley refused to have a press conference today, with only preferred media partners the Daily Mirror and Sky Sports meeting Steve McClaren.

The club’s official statement also spells out that Steve McClaren is…

“….heavily incentivised to try to win a cup competition.”


So can we now take it that Alan Pardew and John Carver were heavily incentivised NOT to win a cup competition?!!

NUFC Official Statement


Newcastle United is delighted to announce the appointment of Steve McClaren as the club’s new Head Coach.

McClaren joins United on a deal for an initial term of three years, which could be extended to eight.

Managing Director, Lee Charnley, said:

“From my first meeting with Steve I knew he was the perfect fit for Newcastle United.  I am delighted that we have secured the services of one of the best coaches in English football.  He has 20 years’ experience, including for the national team and at the highest level of European competition.  His most notable achievements include winning the Eredivisie with FC Twente and guiding Middlesbrough to a League Cup win in 2004 and to the final of the UEFA Cup in 2006.

“He has a proven track record of being an innovative and forward thinking coach and developing and improving players, which was a key quality we sought in the individual to fill this role.

“He also brings with him a great enthusiasm and passion for the job, the club and the city, which he articulated to me very clearly from the outset.  This is a huge job which comes with considerable pressures and I am convinced that Steve not only understands the weight of expectation that comes with this role, but that he has the strength of character and professionalism befitting of a club of our size and status.

“Steve has been tasked to secure a top eight finish in the Premier League and he is also heavily incentivised to try to win a cup competition.

“We recognise supporters’ strong desire to win a trophy, an ambition which the club now shares as Mike Ashley made clear in his comments on the last day of the season.  Steve is excited by this and he has our full support in trying to achieve this goal.

“Our immediate focus will be on working with Steve to assess and improve upon our playing squad, as well as appointing individuals to his backroom staff.”

Speaking of his appointment McClaren said:

“I am privileged to be appointed Head Coach of Newcastle United FC. This is a big club with a wonderful heritage.

“St. James’ Park is like a cathedral on a Saturday afternoon, a symbol for the city and I am excited to be given this opportunity.

“I know how important Newcastle United is to the city and the region.

“The supporters are some of the most loyal, passionate and devoted in the world.  Despite everything they maintain their faith.  We owe it to them to do everything we can to reward them with success.

“There’s a lot of work to do, but the club has made it clear about wanting success, and I would not have come here if I didn’t believe they were serious.

“This club has waited far too long to win a trophy. That’s one of my primary objectives here.

“I’ve already won trophies as a manager, and a club the size of Newcastle United should be winning cups and finishing in the top eight in the Premier League.

“I’m determined to give the supporters of Newcastle United a team they can be proud of.

“The hard work starts now.”