Bournemouth have posted a warning to Newcastle United and Mike Ashley, that failing to properly invest this summer could be disastrous.
With United now said to have just about managed to get an assistant manager over the line, the need to sign some credible players must surely be top priority.
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It isn’t the time to panic yet but if there hasn’t been unseen significant work behind the scenes already then it would be very depressing news for the masses.
A club like Bournemouth arriving in the Premier League, many rival fans will see them as whipping boys – a tiny ground and no top tier record in the Premier League era.
However, last season the likes of Leicester showed that the core of a Championship team with not that much investment, can compete in the top league, while with even less investment Burnley didn’t fail by that far.
Whilst Newcastle have drawn a blank so far on signings, Bournemouth have already banked five.
They have recruited Sylvain Distin (Everton) and Artur Boruc (Southampton) from the Premier League to give them extra experience, whilst Adam Federici (Reading) and Joshua King (Blackburn) have came in from the Championship.
All four of them on frees but they will bulk up the squad and add some experience as I mentioned.
Also they have brought winger/attacking midfielder Christian Atsu in on loan from Chelsea.
However, the news today that a sixth signing is on his way, has made a few more people take notice. Bournemouth are reported to have agreed an £8m deal for Ipswich defender Tyrone Mings, a player a number of other Premier League clubs – including Newcastle – were also said to be chasing.
The landscape has changed with the TV deals, promoted teams can pay big fees and wages but still leave themselves some insurance money if it all goes wrong.
There is also talk of Dimitar Berbatov arriving after being released by Monaco.
When you consider that any signings are on top of a team/squad who won the Championship and scored 98 goals over the season, I have a feeling they will have a right go.
Plus of course they may go out and add a couple more serious signings to add to the six already made.
Considering Newcastle only managed two draws with Burnley and were defeated at both QPR and Leicester, it points to Newcastle being little better than the promoted teams last season. The final Premier League table suggested that as well.
Newcastle United and Mike Ashley have to show they have learnt their lesson and be bold in the transfer market, or else just like Swansea and Southampton, more and more clubs are going to be paying the going rate whilst Newcastle attempt to do it on the cheap – with an almost guaranteed outcome of eventual failure for United.
We have been warned.