On Sunday, Newcastle United will take the field to ‘play for their lives’ to avoid relegation for the second time in six years.

Come on Mike Ashley’s blue, black and white army.

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The black and blue fans have been urged to forget this bruising season and the fact the bruises are all due to an endemic pattern of self-harm.

Any shortfall attributable to neglect can be offset by the Newcastle fans almost physically carrying the team ‘across the line’.

And it you don’t, shame on you.

Shame on you from John Carver. The man is a bigger fan than any of you. He’s got his dream job and a career to think of. It’s not your club. It’s his club.

Shame on you from Lee Charnley, who said at Christmas that 10th place was our minimum target. The man who suggested all the sacrifices in ambition the club has made was a price worth paying for top-flight football.

And shame on you from Mike Ashley who has saved your club…from success.

One season in the Championship and three relegation battles. That’s half his tenure in charge. Shame on you if you aren’t there to cheer the team on Mike’s behalf. He’s boycotting.

You would think from the tone of club propaganda over the last three weeks that beating the boycott was more important than beating the drop.

Once again it seems it is the fans and not the other 19 clubs Mr Ashley and his nodding-dog employees see as the problem. The enemy to be overcome.

While pleading for unity they have deployed, in truth, their usual divide and rule tactics.

“Come and get behind the lads! It’s your job.”

Well, you have a job, Mr Ashley. And you,Mr Charnley. You too Mr Carver. And you Mr Coloccini.

Jobs most of those being asked to save the club now could only dream of, at rates of pay they couldn’t dream of.

So on Sunday, why don’t you just cut the crap and do it?