As always Kevin Keegan is bang on the money in his assessment of Mike Ashley.

Speaking passionately about Newcastle United, Keegan says that the fans don’t deserve what the club owner has inflicted upon them and says the dream scenario is staying up AND Ashley selling the club.

The (twice) former manager talked about having the ‘misfortune’ to work with some of Ashley’s people when he was at Newcastle for the second time and says that the mood is universal that now is the time for him to sell up.

Speaking to Radio 5 Live, Kevin Keegan said:

“It will be a nerve jangling day and the fans don’t deserve it. I hope and pray they get a result against West Ham and then something good happens, with Mike Ashley selling because he doesn’t understand the club.

“It is not difficult to work out unless you come from another planet and I think Mike Ashley runs that club from another planet.

“Fans are being treated with such disrespect. It is almost as if Mike Ashley has said, ‘what is the worst I can do, change St James’s Park and call it Sports Direct’. Incredible. Fans don’t want to go to games, they want to protest.

“The answer is not to boycott the game, but to get through the season, stay up, hope and pray someone with lot of money who cares about the club comes along and says, ‘that’s for me’.

“They need to sit down with sensible people, not those that Mike Ashley put around him in the past. I had the misfortune to work with some of them.

“It is not just me urging him to go, everybody connected with that club, even people employed there. It is time for a change.”