On the eve of the trip to Leicester, the Ashley Out campaign organisers have announced plans to protest on Saturday.

The people behind AshleyOut.com are asking fans to stand up once again on 34 minutes at the King Power stadium to show their anger at Mike Ashley’s running of the club.

Volunteers will be outside the ground pre-match handing out protest materials.

Also before the match, there will be another peaceful protest targeting Sports Direct stores, this time in the Leicester area.

Leicester City (a) protest announcement

Following another successful day of protest last Saturday including action outside Sports Direct on Northumberland Street and approximately 80% of those in attendance at St. James’ Park standing up to Mike Ashley after 34 minutes of the game, we move on to Leicester away.

We feel it is important to continue with action on a game by game basis. The media rhetoric has changed and the local and national narrative is now firmly focused on the sad state of affairs that is Newcastle United under the ownership of Mike Ashley. This must continue.

We call on those travelling down to Leicester to continue to #StandUpToAshley after 34 minutes of the game to symbolise our discontent about the current ownership of Newcastle United. Our volunteers will be outside the ground to distribute materials and will be taking various banners to the game.

There will also be some limited action against Sports Direct stores in the vicinity of Leicester. We are still in the early days of this campaign and we will further expand our protest activities in the coming weeks and months.

To keep in touch with the campaign website go to AshleyOut.com and follow on Twitter @AshleyOutdotcom