The ASA (Advertising Standards Authority) have confirmed they are investigating claims that Mike Ashley’s Sports Direct have misled customers.

They received complaints that the Sports Direct website has claimed that the new Rangers replica shirt has been reduced from £59.99 to £47.99, when in fact it had always been at this lower price.

Only two weeks ago, Sports Direct hit back at claims made in a TV documentary over its pricing policy.

The ASA have confirmed that their initial findings have convinced them that the matter needs to be fully investigated and that they will be contacting Sports Direct, before eventually announcing their findings.

An ASA spokesperson said:

“I can confirm that we are formally investigating whether the savings claim for a Rangers home shirt on the website is misleading.

“We will publish our findings in due course.”