I’m a Newcastle fan from Wallsend, a Geordie who now lives in London.
I work in IT in an office of around 40 people and apart from my boss who supports Stoke, I work with a bunch of Cockneys who support Arsenal, Chelsea and Tottenham, plus of course the glory hunter Manchester United Fan.
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As with most offices in the UK, every Monday morning we discuss football and every Friday afternoon we discuss football.
Week after week I hear the mention of Title Challenge, Champions League and Cup runs (this is where I normally go and make the tea) and then they ask me who Newcastle are playing this week. I answer ‘we are losing to Leicester, Swansea, West Brom’ etc etc..
I normally get the response that you need a bit more faith in your boys and I think you will win this week.
There lies the problem, I along with most other Newcastle supporters no longer have any faith. Not only in the team, but the manager, the owner the staff, or indeed anything to do with the club.
We see watching/supporting Newcastle as a chore, rather than the enjoyment it once was under Keegan/Robson.
Under Ashley we have had every ounce of love for what was once our club torn from us and replaced with hate for Ashley/Wonga/Sports Direct. Each week we enter St James Park we have Sports Direct thrown in our faces with countless advertising boards all over the stadium.
Every time an ounce of respect comes back into the club, Ashley does something to undermine it (sacking Keegan/Hughton, bringing in JFK, disrespecting Shearer and various other club legends).
Mike Ashley has single-handedly destroyed the soul of the club; The Fans.
Mike Ashley doesn’t care about the club, he only cares about Sports Direct and what Newcastle can do to boost his brand, he is saving £20m a year on free advertising and he isn’t going anyway soon.
As long as he owns Newcastle, the only thing I will be doing whilst the office talk football, is making the tea.