Not often I write twice in a week, but watching Bayern Munich last night just depressed me further, it seems like just yesterday when we were playing in that particular playground!

The team and fans were at one, as the passion from the players was matched by the noise and atmosphere provided by the fans.

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Can it really be 12 years since 12,000 of us rocked the San Siro (see above) to its rafters in that 2-2 draw at Inter Milan, while just a few short years earlier the superstars of Barcelona were put to the sword at a bouncing St James Park, magical nights!

The foundations were there and should have been built on, and it was only four short years later (after that Inter game) that Mike Ashley walked in with a bucketful  of promises ( lies ).

Now Mike Ashley is a man with brilliant business acumen and yet his single ambition seems to be to become the richest man in the UK – he is well on his way as he currently sits in about 5th place.

Now if Mike Ashley watched last night’s game in Munich, surely he would see there would not be a better way to promote his SD business by having it displayed in games like that, a worldwide TV audience enthralled by a masterclass of football!

He has enough cash in his back pocket to put us somewhere near that level, and if he did invest the hatred for him would inevitably lessen, hell I would even put up with SD on the shirts if it meant we were challenging again, and after Wonga’s losses there will be a gap on the front of the shirts very soon…

There is not a better stadium in the world than St James Park when there is something serious to play for, and I don’t mean the ‘2 bald men fighting for a comb derby’ with those from down the road. The noise and passion shown by the Bayern fans is exactly the sort of thing that our long suffering fans were and still are capable of!

So back to us and the not so eagerly awaited visit of Swansea at what is sure to be another depressed St James Park, yet we do actually need some points and this is one of the few chances where we might get something.

Mike Ashley may well be a brilliant businessman but he is in my eyes missing a trick up here, as a successful Newcastle United would only increase his chances of improving his already vast personal wealth.


He should attend on Saturday, bring a video of last night’s game and watch it before taking his seat, he would realise this place could come alive again with just a quick flick of a switch.

He has it in his hands to repair this, and of course reap the benefits both on and off the pitch, the formula is very simple, invest and improve ( improve in every way, on the pitch, off the pitch and in his bank account).

Mike Ashley clearly holds grudges, and that in my eyes is what is stopping him from investing, I believe it is simple spite toward our people, he has made only one public statement since being sat with the fans in the stands, and that was to voice his concerns over the safety of his family as hostilities against him grew.

There was not ever any physical danger to his family, it was his way of telling everyone he now hates the Geordie nation and they will suffer, it was a masked statement of intent, an intent that has become reality.

As I said earlier he has it in his hands ( or pockets ) to repair, but he needs to know that long after he has gone the Geordie public will still be here, and if he wants to continue in his elusive spiteful manner the hostilities against him will only grow to new level.

So back to Saturday, has anyone got any enthusiasm I can borrow?