Great to see the protests by Newcastle fans are now going to target the heart of Mike Ashley’s retail empire, with action against Sports Direct.

On Wednesday night the Ashley Out campaign group announced the follow up to last weekend’s boycott of the Spurs match.

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As well as a stand-up protest inside the ground on Saturday on 34 minutes, Newcastle and Rangers fans are taking joint action with protests at a number of Sports Direct stores (see list below).

I’ll be at Northumberland Street on Saturday, get along if you can, especially those of you who live around the country near some of the stores more remote from Tyneside.

It is a no-brainer that the Oxford Street store would bring massive publicity if numbers can get along there.

Here is what the announced last night:

Swansea (h) protest announcement: Stand Up to Ashley reflects on a successful start of the Ashley Out campaign.

In the two weeks since its launch, our website has attracted over 120,000 visitors and 800,000 pageviews, we have backed a match boycott heeded by many (numbers reported vary from 5,000 to 20,000 with the true number probably somewhere in between) and organised protests attended by thousands of fans outside St. James’ Park.

Most importantly though, we have seen a vast increase of awareness for Mike Ashley’s failed ownership of Newcastle United in the local and national media and amongst fans who were previously resigned to apathy.

These fans have now hopefully found a vehicle to express their profound dissatisfaction with the situation the club finds itself in, which is essentially one of a proud sporting institution transformed into a giant advertising vehicle.

With just six days in between the home games vs Spurs and Swansea, we have not had much time to prepare a new protest, but we are pleased to announce our plans today. As before, we will back any fan who continues to boycott the game to make a stand (#BoycottSwansea).

For those fans wishing to attend the Swansea game, we request them to #StandUpToAshley after 34 minutes of the game, to represent the fact that having no manager and a threadbare squad devoid of quality, yet having £34m in the bank is not an acceptable situation.

Secondly, 12:30pm on Saturday we will target Sports Direct stores within a 20 mile radius of St. James’ Park and their flagship Oxford Street store by means of a peaceful protest. Further details regarding this protest will be released shortly but we wish to emphasise that this must be a peaceful protest and is aimed at Mike Ashley and the shareholders of Sports Direct International plc.

This protest is not aimed at the innocent staff members often working with minimal employment rights on zero hours contracts and they must be respected and supported at all times.

This protest will be coordinated with supporters of Rangers Football Club who will target stores in the vicinity of Ibrox.

The boycott for the Spurs game was only the start. We would like to widen the campaign at this stage to include Mike Ashley’s main interest, which is Sports Direct and affiliated companies and will shortly be launching a new section on our website dedicated to things every fan can do to ensure that Mike Ashley’s involvement becomes an ever-less profitable one for him and his companies.

This new campaign will be known as #AshleyEmbargo

Onwards and upwards!

Target stores:

Sports Direct Oxford Street 275.1 miles

Sports Direct Northumberland Street 0.39 miles

Sports Direct Newcastle – Gateshead Trinity 1.13 miles

Sports Direct Newcastle – Gateshead 2.20 miles

Sports Direct Kingston Park 3.08 miles

Sports Direct Newcastle – Team Valley 3.57 miles

Sports Direct Newcastle – Silverlink 5.65 miles

Sports Direct Washington 6.29 miles

Sports Direct South Shields 7.68 miles

Sports Direct Sunderland Gateway 10.41 miles

Sports Direct Sunderland 10.59 miles

Sports Direct Durham 13.66 miles

Sports Direct Ashington 14.55 miles

Lillywhites Dalton Park LW 14.80 miles

Sports Direct Peterlee 18.86 miles

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