It really shouldn’t be any surprise that Mike Ashley sees players such as Adam Armstong, as no different to the thousands and thousands of people he employs across the rest of his empire.
Adam Armstrong may not be on a zero hours contract but Ashley and his minions have no scruples about using players like him for their propaganda.
The team, management and owner have been rightly slaughtered in the past week for the mess at the club which has led to results such as the fifth derby defeat in a row last Sunday.
With much talk of fans boycotting the next home match against Spurs, who do the club put out for the press to quote as cover for them?
Club Captain Fabricio Coloccini? Stand-in Captain Moussa Sissoko?
No, they put up Adam Armstrong.
This is Adam Armstrong who only turned 18 less than two months ago and has started one Premier League match so far.
Speaking to the Chronicle, Adam Armstrong:
“There is still a lot of games left and all of the lads have to put it right together, at Liverpool I’m sure we’ll do that.”
“We have always got a good fanbase that follow us, no matter where we play.
“When they come on Monday night I am sure they will show us good support like they always do.”
To me the reasoning is obvious.
The club put up Adam Armstrong because he is a Geordie, he’s a young lad, lifelong Newcastle fan, hasn’t got a long record of shocking displays in an NUFC shirt.
What you have to understand is that ALL interviews in the modern day are sanctioned and organised by the club.
Reporters face being banned if they carry quotes from a player that they got without permission.
So it is the club choosing to put Adam Armstrong up as the voice of the dressing room.
The odds are obviously massively stacked against Newcastle players ‘putting it right’ at Liverpool.
Even though it was the blameless Armstrong, he still got some stick from fans when commenting on the quotes carried by the Chronicle, because he had been put up to speak for the team.
Mike Ashley and his minions really are just ruthless and manipulative, rather than looking after young players, they just see them as expendable units to be used by them.
I don’t think any decent club would treat their young players in such a crass way, they need to be protected and nurtured, not put up as a sacrificial lamb.