What’s the name of that shop Mike Ashley owns, you know, that one I’m sure I have seen a couple of adverts for at the Sports Dir….St. James’ Park.

Every day we are taken for fools as Newcastle fans, we don’t have to wait for the turn of April to come around.

I suppose one thing we should be grateful for, at least the vast majority of us, is that we don’t also work for Ashley.

The following appeared today on the official club website, imagine how this poor Dan King must have felt when he was ordered to put his name to this shameless piece:

‘By Dan King – Newcastle United Digital Editor

Earlier this week, it was revealed that Ayoze Pérez is the 11th most popular player in the Barclays Premier League based on sales of replica shirts…

According to figures released by Sports Direct, the UK’s largest sporting retailer, Pérez has sold more shirts than the likes of Harry Kane, Raheem Sterling, David Silva and John Terry this term; not bad for a 21-year-old in his first season in England’s top flight.’

Not content with blinding us all with the outrageous over the top use of horrible red and blue SD adverts on a matchday, Mike Ashley now presents adverts as editorial on the club’s official website.

He is truly shameless and what on earth we all did wrong to deserve to be landed with this shyster….

Travel Posters - Tyneside Prints