Mike Ashley is the owner of NUFC. He takes the view that, as the owner, he needs to report to no one. In normal circumstances his view is one with which I sympathise. However ‘normal circumstances’ does not apply where Newcastle United is concerned!

Mike Ashley encourages the fans to attend and fill St James Park at every home game. He opens the club shops to encourage us to buy the merchandise and, of course, we do it because we love Newcastle United.

He opens his food halls and restaurants, all  for money……yet he has no wish to communicate and be answerable to the paying public. The worst part is that he has a willing fan base who would only be too happy to make him their ‘god’.

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This is the only football team anywhere in the world where the performance of the team sets the mood for the inhabitants of the city. Newcastle United is a way of life to the Geordies. If Newcastle are playing well ‘The Toon’ is buzzing, from the youngest to the oldest. In all ways of life the first subject on everyone’s lips is Newcastle United .

Mike Ashley runs a superb business model with Sports Direct but it is mystifying why he bought Newcastle. By his actions it is patently obvious that his knowledge of football is extremely limited.

We stand on 32 points, this with no proper investment for seasons, selling our best players and thus leaving a paper thin squad. With investment in players and top class management we could have been up there and the fans would love him. With greater success comes much more revenue. Why is he so blind to this?

He obviously has great distrust of anyone with whom he is not familiar. That is why he has constantly employed friends who were not sufficiently expertised in doing the job being asked of them ie Wise, Kinnear,Llambias.

It is one disaster after another and now Pardew has vacated his seat we have to suffer the ignominy of accepting John Carver as head coach. Yes we know Carver is a nice guy but look at his CV. He is totally out of his depth and our performances prove that assertion. On Saturday he sat in the dugout as he did when under Pardew. Absolutely no directions to the players from the touchline.

This is Newcastle United, 52000 fans every week. Only Man Utd and Arsenal get more fans on match day and that is only due to the fact that their ground capacity is greater.

Where  Newcastle United is concerned, Mike Ashley is a mixture of Dracula and a giant anaconda. On the one hand he is sucking the last drop of blood from our veins  whilst at the same time squeezing the last breath out of us.

He could be our hero….instead he is zero and has become a figure of hate.

It is never too late, so we must hope that Mr Ashley can experience a monumental epiphany and realise where he has gone wrong and get the football model of Newcastle United back on track.

NIL DESPERANDUM (never despair)