Let’s be honest, Mike Ashley only cares about his asset, and if you’re still in any doubt, the asset is the captured emotions of Newcastle’s great people.
At every home game 52,000 spend, support and spend again. Results to Ashley are of secondary importance, so long as the enclosures are full and shirts are selling in Sports Direct with money borrowed from Wonga.
Newcastle United could be a great and successful club, unfortunately it will never happen while results are not aligned to scores.
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Ashley’s shrewd but deviant manipulation of good people should be resisted at all cost.
A football club should be owned by a supporter, a custodian of the history, tradition and emotional well being of supporters and wider community, striving to win matches while playing the best football possible.
When those stars line up just watch a town’s spirits and productivity soar.
Sociopaths and monopoly men with misaligned interests will ultimately destroy the heart and soul of a club, sowing the seeds of anger, mistrust and discontent, which when fully grown can only be exercised by disharmony and strife.
A good starting point in any popular cause is to start a boycott, with the only thing the man cares about; your money, money, money.
Happy New Year.