Congratulations Mike Ashley, you have officially killed Newcastle United.

Many football fans around the country (except Chelsea, City and Spurs fans – though maybe even some of them ) are smiling and happy to follow football because of the Cup exploits of Bradford, Leicester and the Boro.

mike ashleyThey are happy because it is what football and sport in general is about. It is about hope, excitement, unpredictability, exhilaration and ambition. It is about going for it and winning against the odds. It is about your team representing your club, fans and area in a positive way and getting back-up from other fans around the country. It is about trying to do your best. It is something you will never get and , sadly, it means we will never do.

It is not something experienced by reading a ream of financial figures. It is not something you get from assessing stocks and shares. It is not something that you get from staid and inflexible ‘mid/long-term plans’. It is not something you get from sending a faceless Chief Executive to speak to the press as though he was announcing the latest grain harvest. It is something you will never get. It is something Lee Charnley will never get.

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It is why, apart from the season we came 5th, we have had 7 years and counting of stagnation as a football team, despite your obvious success financially.

It is why, despite the fact that we also knocked City out of a cup this season, the feel good factor was short lived because everyone knew we’d got slightly lucky with playing a weakened team, and would continue to do so in the next round at Spurs, because you don’t like Cups taking away our major focus of the year. Of finishing 10th.

So while Bradford, Boro  and Leicester fans can wallow in this for years and remember where they were when it happened; we sit looking at another wasted season. A season dead by January. Again.

A season with no excitement, unpredictability, exhilaration and ambition – because you have killed our club.

Although I have been delighted to watch this weekend’s Cup mayhem, it is with a very, very heavy heart.

It could have been us out but it never will be under you Mr.Ashley. Congratulations.