Each year, leading brand valuation agency Brand Finance, ranks the World’s biggest football clubs by their brand value.

The big news at the very top is that Bayern Munich’s Champions League success has helped them reach the very top spot, pushing Manchester United into second. The German club’s impressive financials have seen Bayern’s brand value rise to $860m.

The values are calculated using Brand Strength analysis, which measures the strength, risk and future potential of a brand relative to its competitors. The data used is from a number of sources including Bloomberg, annual reports and proprietary research.

In Newcastle’s case though, the past 12 months have seen United go backwards and fall from 20th place a year ago, right down to 30th now, with the brand value falling from $86m (£57m) to $81m (£53m). Small or little consolation is that Newcastle remain five places ahead of Sunderland.

When it comes to comparing leagues, the English Premier League has 14 clubs in the top 50, including 5 of the top 8. The Bundesliga has 8 clubs in the 50 but the English clubs collectively in the Top 50 have a combined brand value of $3.1Billion compared to the German clubs $1.9Billion.

With a warning for the Premier League, Brand Finance’s CEO, David Haigh, commented;

“The commercial transformation of the English game, which has created hugely successful global brands, had been seen as the model to emulate.

However, the escalation of player wages, poor financial management of grass roots fans has left many people jaded.

In contrast, the cheap tickets, high attendances, democratic ownership structure and financial prudence of the Bundesliga now looks like an attractive alternative, particularly now it is delivering world-beating, fluid football rather than the more workmanlike style German teams had become known for.

Just as British politicians and business journalists have long been calling for our economy to emulate the German Mittelstand, now sports commentators are wondering whether we can learn from the Bundesliga.”

The Brand Finance Football 50

The World’s Most Valuable Football Brands

Rank

2013

Rank

2012

Club

Country

Brand Value

2013

(USD m)

Brand Value

2012

(USD m)

1

2

FC Bayern München

Germany

860

786

2

1

Manchester United FC

England

837

853

3

3

Real Madrid CF

Spain

621

600

4

4

FC Barcelona

Spain

572

580

5

5

Chelsea FC

England

418

398

6

6

Arsenal FC

England

410

388

7

7

Liverpool FC

England

361

367

8

8

Manchester City FC

England

332

302

9

9

AC Milan

Italy

263

292

10

11

Borussia Dortmund

Germany

260

227

11

10

FC Schalke 04

Germany

259

266

12

12

Tottenham Hotspur FC

England

219

225

13

16

Juventus FC

Italy

180

160

14

14

AFC Ajax

Netherlands

162

184

15

13

FC Internazionale Milano

Italy

151

215

16

17

Hamburger SV

Germany

144

153

17

NEW

Galatasaray AŞ

Turkey

116

na

18

15

Olympique de Marseille

France

111

168

19

24

SC Corinthians Paulista

Brazil

103

77

20

22

SSC Napoli

Italy

101

85

21

18

Olympique Lyonnais

France

101

120

22

NEW

Fenerbahçe SK

Turkey

95

na

23

36

Bayer 04 Leverkusen

Germany

90

64

24

38

Paris Saint-Germain FC

France

85

64

25

28

VfB Stuttgart

Germany

83

71

26

31

Valencia CF

Spain

83

68

27

32

VfL Wolfsburg

Germany

82

66

28

21

AS Roma

Italy

82

85

29

29

West Ham United FC

England

82

70

30

20

Newcastle United FC

England

81

86

31

19

Aston Villa FC

England

80

87

32

30

SV Werder Bremen

Germany

79

68

33

23

Everton FC

England

78

79

34

34

Fulham FC

England

75

65

35

33

Sunderland AFC

England

72

66

36

na

Beşiktaş JK

Turkey

71

na

37

45

Club Atlético de Madrid

Spain

67

50

38

na

Santos Futebol Clube

Brazil

65

38

39

39

São Paulo FC

Brazil

62

58

40

26

PSV Eindhoven

Netherlands

61

74

41

42

Stoke City FC

England

59

55

42

na

SL Benfica

Portugal

56

na

43

46

Sevilla FC

Spain

56

49

44

37

Celtic FC

Scotland

55

64

45

47

CR Flamengo

Brazil

55

46

46

44

SC Internacional

Brazil

55

51

47

na

West Bromwich Albion FC

England

54

na

48

25

FC Girondins de Bordeaux

France

53

76

49

49

ACF Fiorentina

Italy

52

46

50

48

SS Lazio SpA

Italy

52

46

 

28 comments
DownUnderMag
DownUnderMag

It is sad that fans are now the point of least concern for clubs, making very little impact to what the club is actually able to (or willing to) do with regards to the football on the pitch.  There is a sense of bleak hopelessness creeping into football, fans starting to tire of ever increasing ticket prices that only serve to, in most cases, perpetuate the ever increasing wages for mediocre players who have no hope of ever winning anything in their lifetime.  The pot is sewn up with the likes of Man City, Man U, Chelsea etc all buying their way to the top with finances far beyond anything a mere fan can bring in with a ticket purchase.

If those fans stopped going, would it matter beyond TV audiences probably disliking games with zero atmosphere?  It does beg the question how accurate this article will prove to be, as more and more clubs look to slash prices in an attempt to lure fans back for publicity purposes rather than footballing ones!

terriertwo
terriertwo

Go back forty years and cap the players wages. I pay good money to support my team. They turn up and do very little and go home with a sack full of gold. Pay them a basic wage with incentives and maybe then they will pull their fingers out and put a shift in.

snodgrass2
snodgrass2

Don't worry. Football is killing itself.Remember why the world wanted to tune into our game? Fast furious competitive aggressive. That's what made it a product worth having. Look at it now. Gamesmanship and foreign influx.Highlight of most games is the possession factor. 70% possession is praised even if you never left your own half! Boring games where 6' 4" players fall screaming to the floor when a mighty 5' player gets too close. Commentators encourage the myth...." Oh there was contact" when everyone can see from the second to the twelth replay there was none. Games are held up at the most crucial exciting times because of feigned injury to stop the play. The foreign influence has slowed our game to a near standstill. (Arsenal Chelsea anyone?) Look at our crowds. Where is the fervour the testoserone? Gone. Our game is dying. When Sky move on, as they surely will, we may not be able to resuscitate it    

Harry Todd
Harry Todd

Low prices try Fifty six pounds at Chelsea and Man Utd, fifty two at Liverpool and mid forties at West ham,Man City and QPR and it is quite clear that you do not attend away games.If that's cheap let me know the ideal price.

Chemical Dave
Chemical Dave

Am surprised you have time to go to away games as your medical expertise must be a drain on your free time ? You are utter scum by the way, time to change your username...again ?

1957
1957

Prices to go to the stadium will need to drop as I believe Sky are planning to negotiate a pay as you view contract with the EPL for live or slightly delayed streaming of all games in the near future.

SGM
SGM

Cheap tickets are a must, less corporate more kids.


Also: season after season the bottom of the table is far more exciting than the top.


Who cares who wins its the same old, same old.


Who's got the bollix to stave off relegation is what matters.

GToon
GToon

@SGM Aye. Can't stand the media trying to whip up a frenzy at the start of the season about who might win the league. They should literally just give it to the club with the most money. The bottom of the table is great, you are right. And we are featuring in it!!!! Also the biggest game isn't even in the EPL - its the Championship playoff final. 

Marklp
Marklp

A whole generation of Toon fans have been priced out of SJP. Cheap tickets would be an excellent way of giving the club back to these fans. Cheap tickets and a large standing areas at the bottom of leazers and gallowgate ends is the way forward.

Alexh1984
Alexh1984

I always like reading your articles and this is another good one.

All I would say is that in other countries, germany for example, the tickets are way cheaper. I think Dortmund do a season ticket for £109. The atmosphere there looks incredible though.

On that basis I think cheaper tickets are a good thing.

Where they aren't are at clubs like our own. Without a shread of ambition they are being used to fill the ground.

West ham at least show some attempt at being a football club who try to progress on the pitch and will probably spend relatively largely before they move.

There has to be a reason clubs like spurs, west ham, Liverpool are all striving to get bigger stadiums and that can only really be financial. More stadium visitors means more spend in the club shops, bars etc. more jobs created in the local area, more visitors growing the local economy and so on. All things other clubs take seriously but what won't be at NUFC as it isn't beneficial to SD