Social media is having a major impact on all kinds of aspects of life and the football world is still largely finding its feet as it struggles to adapt.

Many clubs, including Newcastle United, have suffered from idiot players using Twitter (in particular) to reveal unpleasant sides to their characters with racist/homophobic messages sent out, also reinforcing the perception that the average football player isn’t the brightest.

How far the actual clubs are embracing the social media world differs from club to club and a lot of that is down to how much resources they are prepared to throw at this area.

It is also interesting to see from the ‘league tables’ below that while Manchester United are all dominant on Facebook with twenty four million, they have decided not to use Twitter to promote their club. On the other hand Chelsea have recently used Twitter as the route to launch their latest strip.

Newcastle United’s place in all of this? Newcastle are undoubtedly playing catch up on a number of clubs that they would expect to figure better against, such as Aston Villa who currently have twice the numbers on Facebook or Tottenham with three times Newcastle’s followers on Twitter.

Does all this really matter? Obviously it isn’t a matter of life or death but for a club to compete they need to maximise every area of the club and as Newcastle’s stock has risen on the pitch they need to exploit that in every way possible off it.


21 comments
Maximus Moose
Maximus Moose

A very good article but at the end of the day by going to the match your condoning Ashley

SGM
SGM

Your protests would make a huge impact on the club, but for one thing, Gate receipts are a fraction of a clubs income, so a club doesn't need to keep them happy, they are now no longer courted, in fact they are becoming a problem, all clubs in the Prem. now discourage individuals in favour of corporate.

v0ices
v0ices

@SGM a rather large fraction of a clubs income don't make it sound like pennies when its tens of millions, not to mention all the associated income from merchandise etc. The mans greedy cut his profits and he will sell up so he can take his money elsewhere for a better return. That's not taking into account any penalties sky or BT may have written into contracts regarding empty grounds. Staying away may not work but going will just continue to feed the fat mans wallet and justify his tenure as custodian of our club.

SGM
SGM

@v0ices @SGM Merchandise has been sold off, internal catering has been sold off, even the match-day programmes.Individuals need marshalling and crowd control is becoming expensive, corporate is far more profitable. And i believe its Sky that feeds the wallet. if you want to hit his Wallet cancel your Sky subscription.

1957
1957

It's always nice to read Chris's articles, wish I could do as well. I don't always agree with them but they are a blessed relief from the rehashed Chronicle rubbish and the efforts from the let's write anything so everyone can slag off the regime crew.

I still go to the match, not because I'm a particular admirer of the clubs business plan, but because it's time I get to spend with my son who lives out of the area and travels home for each home game. Oddly for some we still enjoy the games and the chance to interact with the supporters around us, some of whom we have sat with for many years. None of these are contemplating a boycott, because we all feel it will have no effect on Ashley.

A boycott of SD would have as much effect as the mackem's Sugar Puffs effort years ago, SD is a national company and our small corner of the world is of little consequence in the grand scheme of things

mentalman
mentalman

Finally a decent article.

I would disagree with you on the success of the 60minute walkout simply because there was a 69th minute walkout to. Hats off to the guys who arranged the walkout but then a seperate group came along and decided to do their own walkout 9mins later which turned both into a joke. I can remember watching it on TV and on 60mins the commentators said is this the arranged walkout or is it just a load of geordies going for a pie.

Why couldn't eveyone just agree to leave at one point, it would have made a much bigger statement.

Brian Standen
Brian Standen

Top artucle, puts my writing to shame. Excellent points

Rangers1ST
Rangers1ST

@MikeAshleyLies Boycott wouldn't work anyway with the TV £ you get. Only way to be rid of him is a collective vilification of SD by fans.

andy_emmers
andy_emmers

@MikeAshleyLies Excellent article - see it all over the fan pages, all want action but end up falling out over preaching their point of view

LeazesEnder
LeazesEnder

I always presumed these Mills and Boon articles were written for 'the Ladies' or ex-pats reminiscing over salad days fare...