Social media is having a major impact on all kinds of aspects of life and the football world is still largely finding its feet as it struggles to adapt.

Many clubs, including Newcastle United, have suffered from idiot players using Twitter (in particular) to reveal unpleasant sides to their characters with racist/homophobic messages sent out, also reinforcing the perception that the average football player isn’t the brightest.

How far the actual clubs are embracing the social media world differs from club to club and a lot of that is down to how much resources they are prepared to throw at this area.

It is also interesting to see from the ‘league tables’ below that while Manchester United are all dominant on Facebook with twenty four million, they have decided not to use Twitter to promote their club. On the other hand Chelsea have recently used Twitter as the route to launch their latest strip.

Newcastle United’s place in all of this? Newcastle are undoubtedly playing catch up on a number of clubs that they would expect to figure better against, such as Aston Villa who currently have twice the numbers on Facebook or Tottenham with three times Newcastle’s followers on Twitter.

Does all this really matter? Obviously it isn’t a matter of life or death but for a club to compete they need to maximise every area of the club and as Newcastle’s stock has risen on the pitch they need to exploit that in every way possible off it.

GToon 5pts

The worrying thing about all of this is how we are everybody's dream team. We help Everton who can't win at home to their best performance. We reinvigorate Rooney and make their team look great. We then make Chelsea look that good that I honestly can't think how many players they could have gone down to before we stood a chance. Now let's get a few things straight.

Maclaren needs the sack. No discussion, no arguments. Sack him or get relegated.

Arrons is not a left back. He isn't even that good.

Sissoko has given up and needs to be dropped.

Coloccini needs to be dropped. He is that slow it's almost embarrassing.

Taylor is two stone overweight.

And as for that clown Tiote. In most of the games I have seen him play he is the oppositions best player.

Brendan Rodgers, Buck Rodgers, who cares. Any of them could do a better job. Even I could. At least we all have eighteen days off before the misery continues. Let's just hope Ashley realizes now is the time to do the right thing. Surely he understands that there is something lacking in the tactics when teams who are struggling against other opposition have a field day against us. It's happening time and time again. Time for change.

Sickandtiredstill 5pts

Seriously lads, just how bad does this need to be before everyone accepts the facts? Schteeve is a complete duck egg. Once again he set up to try and not lose rather than trying to win or at least force a draw. 

Never mind Aarons - the experienced 'pro's' were again shocking. Sissoko and Gini should be sent to the U21's and not allowed to return until they learn some passion, desire and commitment. Tiote again showed just how bad he actually is 99% of the time.

Schteeve confirmed just how bad he is 100% of the time. 

SimonM68 5pts

Tripe. Worst goal difference of anyone around us and 45 mins left.  At least would like to see Doumbia get some game time into his legs as he may be crucial in the games to come. Can't see any other possible benefit from the next 45 mins. Then again, I did walk out at 0-4 Arsenal lol. 

Alsteads 5pts

Let's just go down. Some more of this next season? No thanks. Surely FCB has got to pull the trigger. He is on par with JT FFS

Big Al 1967
Big Al 1967 5pts

17 minutes in and three down FFS. Yet again a gutless performance away from home with our supposed leader on the pitch Captain Colo backing off every time Chelsea attack. No doubt McClaren will want a 'reaction' yet again from these useless clowns next time