Many fans have expressed their disappointment and disgust that a public broadcaster like the BBC has so actively embraced the attempt to change the name of St.James’ Park.

Yes legally Mike Ashley can do whatever he wants but quite clearly an overwhelming number of fans don’t support the change, even more so because as it stands now there seems to be no financial benefit to the club and supporters, in terms of extra revenue for squad strengthening or whatever.

When even the City Council have made clear they won’t acknowledge the name change in terms of changing road signs etc it leaves little doubt that it should be an easy decision for an organisation funded by the public (us!) to respect the fans’ wishes.

A petition has been launched to ask the BEEB to respect their licence payers wishes, sign up HERE