Obviously the days of paying monopoly money to wasters like Viduka, Owen and Geremi are thankfully at an end. That kind of reckless spending on ‘less than value for money’(!!) players could only lead to misery, the question now is how exactly do we value players, or more importantly how do the people running the club value them?

It is obviously a case of striking the right balance but naturally we aren’t privy to the facts and figures so we can only speculate on what amounts are involved in contracts and hope that the club are willing to pay a fair and sensible rate relevant to what the player can give the team. In such a mad area as Premier League wages, exactly what is fair and reasonable is pretty hard to define.

The latest player to be involved in talks about a potential new contract is Danny Simpson, an interesting case as he isn’t one of our best players but has done well and seems to have a good character, probably not sharing too many nights down the town with Nile Ranger.

Alan Pardew has recently summed up the difficulty in finding that balance, “Danny is now in a situation where I guess he feels he should be rewarded with a new contract and I agree with that but it is as dangerous for him as it is for us. All we’re really talking about is the figures and that is very very difficult at this level…if we can’t reach agreement, he’ll have to move on – it’s as simple as that”.

The simple facts are that if Danny Simpson moves on he will not go to a bigger club with the kind of potential Newcastle United always will have. Danny Simpson knows that, the club know that.

Decent dedicated team/squad players are hard to come by but what value should NUFC put on such a player?